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haha Very astute. I think that's exactly correct. In fact, I think if we examine most things in similar categories in the marketplace whether cars, stereos, or boats, that would hold true.

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I stumbled upon this chart on TRF, not sure where the OP there found it, but it sheds light to most brands, and I would agree with the data they compiled.

Whoa, that's a controversial chart!

Size of markets I'd agree with, but some of those positions? Hmmmmm.......

I'm sure we could (and probably will!) debate this a lot, but as just one example, I would struggle to agree that approx 1/5 of Omega's range is more high-end than anything Breitling produce. I can't see that at all! Likewise what makes Chopard 4 or 5 times higher (or rather, further to the right) on the "Precious" scale compared to the likes of Blancpain?

Lucky these things are all just people's opinions or else there could be a few people getting VERY hot under the collar!

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Driver8

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yeah, actually the more i look at it, the more confused i become. hmm, probably shouldnt have posted this one..hahahaha.

I would also argue that Cartier deserves to be more to the left.

I agree with a lot of the placements, at least the ones that I see, but there are some that I think might thing are off.

Chopard is definately a more "precious" brand.. they do have the LUC series, but many of their watches are sold to women and have a focus on diamonds and the like... then you look at someone like Harry Winston, who puts out technical marvels like the Opus series, but their main revenue stream continues to be jewelery. These may be based on market information that we are unaware of.. and may be more accurate than we think. Corum should definately be higher up on the scale.. they make some expensive stuff, and Franck Muller should be higher end than a lot of those others like Glashutte.

I do find it interesting that my four favourite brands: Breitling, Panerai, IWC and Zenith are all int he same general vicinity.

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I think it's hard to say if it's correct or not without some clarity around exactly what "Technical" and "Precious" actually mean in this instance. How is Blancpain more technical than Zenith, or Jaeger, or IWC, or Breitling? Is Frank Muller really more technical than Panerai? And is A Lange & Sohne really the most technical watch maker around?

But again I go back to the fact that Omega apparently produce more high-end pieces than Breitling according to this chart - I can't think of a single watch, considering that Omega don't produce a Tourbillon, don't produce much in gold - certainly not to the extend that Breitling do. Heck according to this, Omega are more high-end than half the Panerai "blob"!

I also agree that there is no way that Corum is below Tag on High-end scale.

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Driver8

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The problem with these is always the subjectivity that is introduced. Sales is easy - it's a purely objective measure - but how can you measure technicality and precioussness (if that's even close to a word)?

Do you measure the range, the extremes, does Breitling gain because of some of their innovation or lose because they don't have in house movements - who knows.

This is one of the better ones that I've seen in general, but as others have pointed out, there are some glaring anomalies.

My old boss had a very plain Chopard dress watch. Probably quite expensive. Every time he flew to London and back for work he had to send his watch in for service as it always stopped. Only after transatlantic flights. He did a flight like that each month. I think he's changed his watch now. Put me right off Chopard that did...

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So Panerai is more technical AND higher end than a Breitling?

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Actually Omega does produce a Tourbillon. It is unique in that it is a centrally mounted escapement too...



http://www.omegarolex.com/omega_details/specialty_237.html



I would say yes... Panerai has in-house movements, and they cost more for a watch with similar features.. but if you compare say the highest-end breitling and all the diamondworks peices then Breitling would be more expensive.. but that's considering that there are almost no diamond Panerais.

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Oh yeah, now you come to mention it Admin, I remember see that Tourbillon in an older Omega catalog. OK I'll give you that you one.

But I still disagree with a fair bit of that chart!

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Driver8

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