The Breitling Watch Source Forums

here's a video for those that haven't seen it yet:
https://www.youtube.com/watch?v=L6HSYu4 ... e=emb_logo

and some pics:





watch cushion doubles as a travel pouch:


whoever prefers the "classic" box & leather pouch can opt to receive them free of charge (no, the Bakelite are gone for good, sorry - and I hated those, as the hinges were breaking, and don't remind me about the black faux leather pouches that disintegrated into sticky goo).

before the cynics arrive - the new packaging is more expensive to produce than the "classic", potential cost savings may balance that in the long run, as storage & transportation costs are dramatically lower, carbon emissions for transport are cut by 60%.


while we are at it: watches. for me the positioning the 36 as a "Ladies' Watch" at launch wasn't smart, it is a beautiful unisex dress watch, actually; Georges now agrees, so we'll see how this will play out in the end, think we may soon see him wearing the watch





some nice pics by Peter Chong for Deployant: https://deployant.com/new-with-hands-on ... -and-32mm/

I don't think Fred was saying that at all.

The history of this discussion is that the new packaging (or lack thereof) is all a cynical cost cutting exercise by Breitling to reduce overheads and pump up short term profits to position the company for a dump and run sale by CVC and GK. Like a few people (and Im guessing Fred) Im finding this line of logic for every decision coming out of Breitling tiring and I suspect Fred was prepping for that response with the phrase "before the cynics arrive" when talking about the cost of the packaging.

Personally I'm ambivalent over the packaging. I've gutted a few boxes to use to store nicnacks but the majority are filling up a storage crate in the garage. Im happy with something just good enough to keep people broadly onside but using the absolutely least amount of effort to get there for packaging so this looks fine.

I don't think Fred was saying that at all.

The history of this discussion is that the new packaging (or lack thereof) is all a cynical cost cutting exercise by Breitling to reduce overheads and pump up short term profits to position the company for a dump and run sale by CVC and GK. Like a few people (and Im guessing Fred) Im finding this line of logic for every decision coming out of Breitling tiring and I suspect Fred was prepping for that response with the phrase "before the cynics arrive" when talking about the cost of the packaging.

Personally I'm ambivalent over the packaging. I've gutted a few boxes to use to store nicnacks but the majority are filling up a storage crate in the garage. Im happy with something just good enough to keep people broadly onside but using the absolutely least amount of effort to get there for packaging so this looks fine.

All three of the summits this year made me regret my watches a little more than the last. I guess Breitling and I have been on different paths for some time now, and I'm just slow to realize it. Pity.

Really, you don’t think these 36 and 32 case sized watches will do well? And really you don’t like the packaging?

My gut tells me on the release of the ROLEX Op with fun dial colours, Breitling will see some good sales with that mint green dial on the 36 and 32 watches.


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I thought the watches were fine. They made a big deal about the smaller packaging and they should. My problem is with the marketing direction the company is going. There was more coverage on the webcast about famous people Breitling pays to wear their watches than the watches themselves. The emphasis is on their ambassadors instead of their products. That's what I find really distasteful. How much of my MSRP goes to paying these people to tell me how cool this watch is? I know how advertising works, but this is too over the line, in my opinion.