The Breitling Watch Source Forums

I would say Breitling and Omega resale are very similar.....Rolex & PP are in a different league when it comes to residuals.

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Rolex Daytona Panda Dial 116509 40mm
Breitling Chronomat GMT Limited AB0412 47mm
Tag Heuer Link Chrono Auto CJF2110 42mm

It's a total waste of time buying a watch on the basis of potential resale value, as 99.9% will all lose value over time. Watches are like cars - as soon as you buy them then they will have lost money. Yes (and again, like cars) some lose less than others, but almost all will lose money over time. The exceptions are the ones that for reason become collectable over time - rarity usually, but in these days of mass production, rarity ain't likely to be what it used to be! And if we all knew what would be collectable in future we'd all be future millionaires.

IMO just buy watches because you like them, and not for any other reason.

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Driver8

Site Moderator

It's the only sane answer. Yes, recent performance suggests that a Rolex will depreciate less than some other brands. But if every time you look down at your wrist you don't like it as much as something else what's the point in having it.

I have the same attitude when it comes to buying a Watch, buy what you like!

I recently purchased a new Chronomat 44 B01 and although it was heavily discounted here in the UK it was still £3460, okay if I had purchased let's say a used Rolex Submariner for what I paid for the Breitling when it came to sell I'm sure the Rolex would have been the best in investment terms!... but I know what Watch I would rather look at on my Wrist every day, and it ain't no Rolex!


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