The Breitling Watch Source Forums • View topic

	The Breitling Watch Source Forums Breitling Watch Information Forums, Navitimer, Chronomat

FAQ

It is currently Tue May 06, 2025 11:53 am

Board index » General Watch Discussion » General Watch Discussion

All times are UTC - 8 hours

The marketing machine

Page 1 of 1

[ 7 posts ]

Print view

Previous topic | Next topic

Author

Message

wessa

Post subject: The marketing machine

Posted: Wed Dec 31, 2014 3:44 pm

Contributing Connoisseur

Joined: Mon Jan 09, 2012 7:15 am
Posts: 2084
Likes: 69 posts
Liked in: 105 posts
Location: Fragrant Harbour.

33 million on magazine advertising in the US alone?
How much do all the other PR stunts like the Jet Team, Wingwalkers, etc cost?

http://www.watchtime.com/wristwatch-ind ... g-in-2013/

_________________
"It is just a matter of time!"

Top

P51

Post subject: Re: The marketing machine

Posted: Wed Dec 31, 2014 8:54 pm

King of Ling

Joined: Thu Oct 20, 2011 3:49 am
Posts: 1536
Likes: 22 posts
Liked in: 28 posts

Would sponsorship be part of that ad budget I wonder? Thinking Reno.

️

_________________
Jim

"You have Control".

Top

wessa

Post subject: Re: The marketing machine

Posted: Thu Jan 01, 2015 3:05 pm

Contributing Connoisseur

Joined: Mon Jan 09, 2012 7:15 am
Posts: 2084
Likes: 69 posts
Liked in: 105 posts
Location: Fragrant Harbour.

P51 wrote:

Would sponsorship be part of that ad budget I wonder? Thinking Reno.

️

The 33M was just magazine advertisements, the total advertising bill was just a bit under 44M so sponsorship would have been part of the additional 11M.

_________________
"It is just a matter of time!"

Top

P51

Post subject: Re: The marketing machine

Posted: Thu Jan 01, 2015 5:20 pm

King of Ling

Joined: Thu Oct 20, 2011 3:49 am
Posts: 1536
Likes: 22 posts
Liked in: 28 posts

Interesting.

. Just caught up with the article. Hamilton @ 1M only. Omega @ 23M just ahead of TAG.

_________________
Jim

"You have Control".

Top

John in California

Post subject: Re: The marketing machine

Posted: Mon Jan 19, 2015 10:44 pm

Breitling Fanatic

Joined: Sun Oct 17, 2010 11:12 am
Posts: 137
Likes: 5 posts
Liked in: 1 post
Location: USA- California

Wouldn't think Rolex would need to advertise that much. There must be a payoff though.

_________________
Chrono Avenger M1, Ti- yellow dial, on Pro II Ti bracelet.
Avenger Code Yellow LE, on Diver Pro II strap, w/arabic dial.

Top

Dracha

Post subject: Re: The marketing machine

Posted: Tue Jan 20, 2015 2:04 am

Contributing Member

Joined: Fri Oct 09, 2009 8:58 am
Posts: 3171
Likes: 294 posts
Liked in: 534 posts
Location: Santa Marta colombia on our way to french polynesia

John in California wrote:

Wouldn't think Rolex would need to advertise that much. There must be a payoff though.

almost every sports event you see rolex banners ?

horses (polo, dressage, jumping)
golf
F1 racing
tennis
movie product placing
athletics

etc etc etc
I think without these ad's people would still buy them but less of them as they stop identifying with the brand

_________________
"I spent most of my money on Booze, Breitling and Boats. The rest I wasted" - mostly Elmore Leonard

Top

avantgardetime

Post subject: Re: The marketing machine

Posted: Sat Mar 12, 2016 5:19 am

Breitling Fanatic

Joined: Wed Mar 09, 2016 4:49 pm
Posts: 400
Likes: 2 posts
Liked in: 36 posts

And the marketing expense is tacked onto the retail price of every new watch. Someone is got to pay for all those celebrity endorsements!

Sent from my iPhone using Tapatalk

Top

Page 1 of 1

[ 7 posts ]

Board index » General Watch Discussion » General Watch Discussion

All times are UTC - 8 hours

Who is online

Users browsing this forum: No registered users and 57 guests

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Jump to: