The Breitling Watch Source Forums

Just got word, Omega is raising prices on August 1. No word on how much they'll go up.

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Justin
Please contact me via PM for the contact details for Govberg Jewelers
Govberg is an AD for over 50 fine Swiss and German watch brands.
Visit them on the web at http://www.govbergwatches.com or call 800-528-8463

But of course... They have to keep up with Rolex.

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"I don't got the bright watch I got the right watch" -Jay Z

Time to get that PO XL now then.


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That's nuts, they just had one the latter part of last year didn't the? Or maybe it was earlier in the year, either way it works for me. That just means my PO is going up in value again. Didn't Breitling also have one last year? I know Rolex did. In good times, I can see companies like Rolex, Omega and Breitling doing this yearly, but wow, times are tough for a lot of people right now.

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Don

As Fred pointed out in the Rolex thread, increases in the US now are even worse because the Swiss Franc has dropped significantly against the dollar in the last year. The supposed reason for last year's increases was the dollar dropping against the Swiss Franc. This is a twisted variant of Grover Norquist's Tax Pledge - any tax cut sets an absolute ceiling beyond which taxes can never be raised. Except here it is any increase creates an absolute floor below which prices can never drop. Welcome to life in Bizzaro-World.


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SHARKMAN

Yup, no doubt.

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Don

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-RJ

The thing is, we are always incredulous when there are multiple price rises by watch companies that seem completely independent of the prevailing global economic situation........ and yet the market always seems to bear it just fine.

With the exception of Zenith the other year, when was the last time you saw a major company reduce their prices? I can't think of a single other incidence, which means the manufacturers seem to be able to sail close-enough to the wind to judge the market's acceptance levels for price rises......UNFORTUNATELY!

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Driver8

Site Moderator

I just wonder if there will come a point where the big manufacturers miss the mark and really shoot themselves in the foot. It hasn't happened yet, I know, but how many more of these kinds of increases can they get away with? There has to a be a limit...right? (Said with full awareness maybe there isn't a limit, which is a scary thought.)

You mean like a 'bubble' ? Nah, they don't ever happen .

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Chrono Jetstream
Montbrilliant 1903
Aerospace E79362

Hmm...interesting. I don't typically associate bubbles with high-end luxury goods, but in light of the Chinese/Asian buying behavior, maybe you're right. If so, the limit of the price increases is probably directly tied to how long the Chinese/Asian economies continue to be robust. At some point, the bottom will fall out of the Asian economy (or it will at least cool down a bit), at which point, the Swiss watch industry will probably feel it, too, and we might see a return to sanity. Until then, though, I guess we Westerners can go play with ourselves, for all the Swiss care.

I don't expect them to go down. But where the dollar is compared to the Swiss Franc current prices represent an effective price increase for the Swiss manufacturers. Madness reigns.


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SHARKMAN