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PostPosted: Fri May 11, 2012 7:27 am 
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In a world where every one is free to define the criteria by which he determines such things, everyone can be the best by some definition... this is why these statements are often followed by an asterisk

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PostPosted: Fri May 11, 2012 7:40 am 
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JustinFournier wrote:
Honestly, many of the threads have started to go from "We're free to say what we want" to "We're anti fanboy" to now outright overly critical to the point of overly and unnecessarily negative.

Many of the posts here are as stupid as the original claim itself. If one cannot see that getting aggravated by hearing Breitling say "We're the best" without quantification or measure is as ridiculous and equally ridiculous as saying "All of Omega is better than Breitling" when Omega has made an equally ridiculous claim is as fanboy and ridiculous as the original claim itself, what can I say. Rolex also makes similar claims. One can have the opinion they don't, but go and prove it.

For no reason other than just because I'm sick of all the negativity around here, I will back up this B01 claim.

No other chronograph "IN THE WORLD is as good the B01" due to it's unparalleled performance in combination with it's serial manufacture.

Having a better finish and costing more, or even exponentially more doesn't make it better. Being made of different materials with measurable performance gain doesn't make it better. Trying to prove one is better is as equally as fail as trying to prove the B01 is not the best when measured by opinion. Don't believe me? Try it.

Here, I'll make a statement as equally fail as many of the others here, then you can see my point.

JLC makes a better caliber than Breitling? What worth is some JLC movement when housed in such an ugly case and hidden behind such a horrendous dial? I s&*t all over those ugly pieces of JLUNCK. I would rather wear a gold G-Shock. Therefore Casio is a better movement then JLC. JLC is not even a good manufacturer. PP? Don't they come with Viagra? That s&*t is for codgers and all that gold and diamonds, LOL what are you trying to compensate for by wearing that trash? Therefore Casio is still better than PP.

Lots of companies have stupid ads, and make questionable claims. I don't even have a TV anymore there is so little worth watching and so much garbage tacked onto it.

If Breitling is so bad that no one can have a thread around here with it getting dumped on with negativity all the time, why are so many people still here? Can't we go back to, if you don't have something nice or remotely intelligent to say, don't say anything at all?



Damn it Justin, why don't you tell us how you REALLY feel? :wink:

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PostPosted: Fri May 11, 2012 8:10 am 
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JustinFournier wrote:
Can't we go back to, if you don't have something nice or remotely intelligent to say, don't say anything at all?


I believe there is a watch forum with that attitude, maybe you will be more happy over there.

JustinFournier wrote:
Saying there is no comparison between any Omega calibre and an B01 is as ridiculous.....


Can you back this up with any facts or is this just your opinion???

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PostPosted: Fri May 11, 2012 8:59 am 
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wessa wrote:
Mrs. Wessa is the best looking lady in the world, end of discussion.

Pictures please. :D

[Sorry, couldn't resist.]

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PostPosted: Fri May 11, 2012 9:04 am 
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I think there's a strong case for An ETA 7750 movement to be better or at least equal to the B01 - tried, tested and proven by many many brands for many years.

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PostPosted: Fri May 11, 2012 9:30 am 
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Back to the original claim just a wee pretentious ? Yes, Is it true ? I for one will not be conducting the tests to verify this claim , It's a opinion . But is it a fact ? not really is my best guess ! Would us as Breitling owners want it to be true ? Of course ! Enough said ! LOL. 8)

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PostPosted: Fri May 11, 2012 10:32 am 
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I said this in a different thread, about a different matter, but this "best in the world" nonsense only affirms my opinion of the current state of the brand. So, I'll just quote myself and save some time.

JacksonStone wrote:
As far as I'm concerned, Breitling can suck it. I've had it with this brand. They've got a lot of nerve pulling this crap when their heads are already so far up their own asses they can smell their belches. Screw 'em.


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PostPosted: Fri May 11, 2012 10:46 am 
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JustinFournier wrote:
If Breitling is so bad that no one can have a thread around here with it getting dumped on with negativity all the time, why are so many people still here? Can't we go back to, if you don't have something nice or remotely intelligent to say, don't say anything at all?

Justin, you've made no secret of your preference for the current Breitling lineup over older styles, so it makes sense that the negativity would bother you. I also think it might make it hard for you to understand the frustration some of us feel over the current direction of the brand. Personally, I'm not here because I'm a fan of the current Breitling line up. If that were a requirement of membership, I would leave. However, I am still a fan of what the brand was, and I'm a fan of watches in general. Since this forum and its members have a lot of insightful things to say about all watches, I still find things here of interest.

As for the negativity in this thread, I see it as inevitable. Breitling has done a good job of alienating its core customer base with its recent preference for trendy, junky looking watches. Then, they rub our noses in it by making absurd claims in advertisements. Frankly, I would have been surprised if a number of us hadn't flipped them the bird on this one.

(So much for saving myself some time.)


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PostPosted: Fri May 11, 2012 12:46 pm 
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I was thinking of buying the breitling 44 chronomat. Its expensive, is the thing going to break because the movement sucks??


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PostPosted: Fri May 11, 2012 12:59 pm 
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Roffensian wrote:
Driver8 wrote:
I personally think we're being a little harsh on Breitling here. :lol:

Sure, saying it's the "best chronograph in the world" is a crass and nonsensical statement that's clearly not based on any kind of factual data whatsoever. But then again, it's all just marketing spin, dreamt up by guys in shiny suits to be both a) controversial (and hey look, we're all talking about it here!), and b) maybe sucker a few people into believing it, and hence buying one.

But then this kind of "mines-bigger-than-yours" marketing isn't anything new - Rolex's "Superlative Chronometer" claims, anyone? I mean, what makes one chronometer more superlative than another? A chronometer's a chronometer isn't it? -4/+6 secs/day? :roll: Marketing dross.... nothing more.

Additionally I think it's somewhat redundant trying to rank movements anyway. What's the criteria for it? Timekeeping? Number of failures per X number of units made? Number of unique features/complications? Beat rate? Depending on what criteria we chose, the outcome in the which-is-best argument will be different every time.

So in summary, yes it's pathetic to claim the B01 is the best chronograph in the world, especially without knowing the basis for that comment (other than marketing jargon of course)....., but I also think it's too harsh to say there are 10 or 100 that are better. Again I would have to ask, on what criteria are we basing these facts?

All JMO of course. :thumbsup:



I am no fan of marketeers, and I personally dislike the Rolex "Superlative" plastered everywhere, but for me Breitling is taking things further. Their statement contained absolutely no ambiguity and then they backed it up with the "End of disucssion" tag line. I can't think of too many companies that just blatantly say 'we're better than everybody else, end of story'.

In North America today the pick up truck ads go there to some degree, but it's explained with best torque, best V8 fuel economy, etc - always some element of a condition. In Europe there was (maybe still is) Carlsberg - Probably the best lager in the world, still not totally black and white.

This one's different (imh(ish)o)


Im buying what Driver is selling.

From a marketing standpoint, I actually like it. Its bold, and like somebody else said, has people talking. Its in a watch magazine, so people know what theyre looking at. An ad is created to provoke interest. People who arent intimately familiar with the brand read things like this and then look into them to see what the hype is all about. Furthermore, sometimes in order to join a higher league, you just need to tell people that youre part of it. Remember, perception is everything.

Having said that, I obviously dont believe that its the best chronograph movement out there. But again, what makes the best chrono? Best value? Best compromise between quality and performance? Most efficient? Best warranty? Most accurate? Newest? Prettiest? Easiest or cheapest to repair? A lot of these are subjective, so anybody can claim anything. If I made a new chrono movement, youd better believe it tell people it was the best in the world too.

I just dont really see much wrong with them claiming these things, and wouldnt care if anybody else did as well. And I think the ad accomplished what it set out to do.

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PostPosted: Fri May 11, 2012 1:07 pm 
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taxdr1965 wrote:
I was thinking of buying the breitling 44 chronomat. Its expensive, is the thing going to break because the movement sucks??

Probably not. Nobody here is saying the movement sucks - although, to be fair, some members here have had some rather unsavory experiences with theirs; but primarily, we're just discussing its merits relative to other high-end movements. The 01 had some bugs when it first came out (as the B01), which may or may not have been worked out. However, Breitling just introduced a five-year warranty on all its in-house caliber watches (which so far are all 01 based), which would indicate they're pretty confident they've sorted out whatever issues were there. And if something does go wrong, at least you know you're covered, so long as you bought from an authorized dealer.

Just to clarify, my beef with the brand isn't so much over the quality of the workmanship, as its styling choices, pricing, and general attitude.


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PostPosted: Fri May 11, 2012 1:23 pm 
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RJRJRJ wrote:
Its bold, and like somebody else said, has people talking.

Well, it certainly has us talking. But that would be like saying it's making fish swim. It's hard to tell how many other people outside the rather obsessive WIS community are actually giving it a second thought.


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PostPosted: Fri May 11, 2012 1:26 pm 
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JacksonStone wrote:
RJRJRJ wrote:
Its bold, and like somebody else said, has people talking.

Well, it certainly has us talking. But that would be like saying it's making fish swim. It's hard to tell how many other people outside the rather obsessive WIS community are actually giving it a second thought.


Yes, but this ad is only in watch mags AFAIK. It would be terrible in a car mag since nobody would know what the hell they were talking about. I know my car and driver breitling ads are far more consumer friendly.

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PostPosted: Fri May 11, 2012 1:33 pm 
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taxdr1965 wrote:
I was thinking of buying the breitling 44 chronomat. Its expensive, is the thing going to break because the movement sucks??

Not at all. I personally think the B01 is a fine movement, and it certainly doesn't suck. There have been a few documented teething issues here and there, but that's kind of to be expected with a movement that's only been around for a couple of years.

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PostPosted: Fri May 11, 2012 1:47 pm 
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ok, hey is 25% off a pretty good deal?


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