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PostPosted: Thu May 10, 2012 8:10 am 
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CH-dmath wrote:
bozman52 wrote:
The "King of Beers" is slightly more abstract than saying "best beer in the whole world," but your point is well taken. I understand it's just a marketing exercise, but it irritates the hell out of me nonetheless.


You're right, though in this case I think "King" is intended to imply best. I suspect that if necessary the AB lawyers would defend the claim by saying it means best-selling (or meant, I'm not sure that it is still the best selling beer in the world, but I digress). I imagine that it irritates you (and others) because you are passionate about watches -- nothing wrong with that.

I'm also passionate about beer, but as I live in the UK now (no longer the US), I'm not bombarded with Budweiser ads, so I forgot about it. I get to drink really good beer now!

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PostPosted: Thu May 10, 2012 8:16 am 
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I would think if they had at least one objective, external entity ranking them as number one with independent data to support the claim, it would make more sense. Just saying it like that reduces credibility in my eyes. It may actually be the case, but what is the criteria for determining that? The ad has impact, for sure, but who cares if you can just make any claim you want.

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PostPosted: Thu May 10, 2012 9:04 am 
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WatchFred wrote:
was referring to the 100, Roff, not even sure there are currently 100 different chrono calibers in production, not including variations ?

would say the B01 is among the decent mass produced movements, maybe scratching at the Top 10 ?

but "the best" is quite a ridiculous claim. Fiat, the best car in the world.


:uplaugh:
Fiat owns:
Ferrari & Maserati
End of Discussion :nana:

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PostPosted: Thu May 10, 2012 9:17 am 
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When I think Breitling cannot possibly sink any lower..... Geez... This is abismal. While the B01 is good initiative from Breitling, I could count at least a dozen of chronograph movements that are classified or considered better than the B01, and most of them were conceived in the 20th century. Call me crazy, but when it comes to automatic chronograph movements, I'd even put the Cal.11 before the B01. Then there's Cal.321 from Omega that flew to the moon, the Zenith El Primero, the Rolex 4130, the Rolex 4160, and at least a handful of Patek annual or grand complications....

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PostPosted: Thu May 10, 2012 9:52 am 
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Like the layout... Simple... Concise... To the point... But that point is baseless... Highly subjective...

Controversy sells I guess. Pretty bold statement nonetheless.

Wonder what Don Draper would say?

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PostPosted: Thu May 10, 2012 10:30 am 
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jlee5050 wrote:
Wonder what Don Draper would say?

I think Don Draper would say, "Best chronograph movement in the world. End of discussion."

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PostPosted: Thu May 10, 2012 10:50 am 
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Fiery wrote:
When I think Breitling cannot possibly sink any lower..... Geez... This is abismal. While the B01 is good initiative from Breitling, I could count at least a dozen of chronograph movements that are classified or considered better than the B01, and most of them were conceived in the 20th century. Call me crazy, but when it comes to automatic chronograph movements, I'd even put the Cal.11 before the B01. Then there's Cal.321 from Omega that flew to the moon, the Zenith El Primero, the Rolex 4130, the Rolex 4160, and at least a handful of Patek annual or grand complications....


Highly arguable, for example. The only movement I can think of that has more reported, repeated issues than the 01 on these forums alone, the El Primero. Can't imagine what Zenith forums look like.


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PostPosted: Thu May 10, 2012 10:56 am 
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jkwelsh wrote:
WatchFred wrote:
was referring to the 100, Roff, not even sure there are currently 100 different chrono calibers in production, not including variations ?

would say the B01 is among the decent mass produced movements, maybe scratching at the Top 10 ?

but "the best" is quite a ridiculous claim. Fiat, the best car in the world.


:uplaugh:
Fiat owns:
Ferrari & Maserati
End of Discussion :nana:


and this makes a Punto the best car in the world ? interesting, although, they own Chrysler too, more choices for the best car ....


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PostPosted: Thu May 10, 2012 11:10 am 
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WatchFred wrote:
and this makes a Punto the best car in the world ? interesting, although, they own Chrysler too, more choices for the best car ....



Wait until F14D_Tomcat sees the thread, he'll tell us the best car (or at least brand).



I just flicked through the magazine to see what the competition was just in that small subset.

Ads before theirs - PP, not a chrono but I think that we would put all of their PP's ahead of the B01, B&M, then Dior - OK, we'll give Breitling's in house pieces the nod over those. Then come B&R - generic, and Breguet (the 10Hz Mark XXII) - again I assume that we can accept a Breguet chronograph movement over the B01?? That's followed by JLC, again not a chrono in the ad, but by the time we reach the contents pages of he magazine there are three major manufacturers advertising. I'll have to give some thought to how many chronograph movements PP, Breguet and JLC combine for at the moment, but Breitling would struggle to make the top 10 of those in my book.


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PostPosted: Thu May 10, 2012 11:22 am 
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CH-dmath wrote:
I have no idea where the 01 rates versus all of the other chronograph calibres in the world though I find it difficult to believe that it isn't top 100. But let's not come down too hard on Breitling for this -- it's standard operating procedure in advertising. Is Budweiser really the "King of Beers?" Are the new Cheerios really new and improved? Does only your hairdresser really know for sure? Who knows? Ads contain "questionable" claims and always have. I love my TOC but I'm not going to believe that it's the world's best chronograph movement just because the manufacturer tells me so and I doubt very many other people will either. But if it makes them think about that movement and about Breitling then the ad has done its job.


:yeahthat Totally agree, it's just an ad. Everyone says "the best" but that term is often distorted and misused. As for the movement itself, I surely have no complaints with the B01 or B04. Keeps great time.....which is the whole purpose. :D But to be fair, the Omega 9300 co-axial movement has got be up there too. Just sayin'.. :wink:

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PostPosted: Thu May 10, 2012 11:23 am 
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did not argue The 10 - definitely not where the B01 stands. 100 mass produced calibers ahead might be a stretch. although, they did not define whether vintage or manuals would be included in the race for best chronograph .... we might be getting there.

talking about chronographs and Top 10, did you see this:
http://www.jaeger-lecoultre.com/DE/en/n ... res-2.html
MSRP seems to around 10.8, well below that UniSomething.


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PostPosted: Thu May 10, 2012 11:27 am 
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WatchFred wrote:
talking about chronographs and Top 10, did you see this:
http://www.jaeger-lecoultre.com/DE/en/n ... res-2.html
MSRP seems to around 10.8, well below that UniSomething.



Yes, very nice, if only it had the best chronograph movement in the world inside it :wink:


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PostPosted: Thu May 10, 2012 12:29 pm 
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Since JLC makes a new Caliber for each new model, a strong argument can be made that the entire top 10 are JLC.


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PostPosted: Thu May 10, 2012 12:34 pm 
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sharkman wrote:
Since JLC makes a new Caliber for each new model, a strong argument can be made that the entire top 10 are JLC.


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Would any JLC be considered better than the B01 in your books?


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PostPosted: Thu May 10, 2012 12:37 pm 
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I like Breitling, love vintage Breitling; but JLC is playing in a different league.


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