The Breitling Watch Source Forums

This actually happened to me when I bought my S4. I got the keys and a low fuel light on when I left the dealership. I was... displeased.

2 years ago I bought a new motorcycle and ran out of gas 3 blocks from the dealer, and got a flat rear tire when I pulled off the road.

IMO Breitling will need to go fully in-house á la Rolex or JLC if they want to start taking an no discount policy route.

People will pay for brand image and exclusivity, and at the moment Breitling have neither (relatively speaking of course) if they want to play with the big boys.

IMO if they want to play that kind of game, they need to ditch the playschool coloured lower-end peices, lose the *ahem* "trendy" fonts, up the "classiness" of the ranges to that of the Navi and TO series, and (as said above) go fully in-house.

There's no way on Earth I'd pay full RRP for a red-rubber-bezeled, DLC coated POS running a bog standard ETA. But I might pay full retail for a classically and timelessly styled, in-house equiped piece that I know will look just as good in 30 years as it does now.

Breitling seems to change models like I change underwear - daily.

The difference is, when you change drawers, you put on a clean pair. Breitling just goes from one skidded-up pair to another.

How can Breitling see the current status of the economy and expect people to pay "near" retail for a watch? Sure there are those that will still buy no matter what (i.e. the trendy places like Florida example), but like many have said here, sales would suffer greatly. I think there's a descent sized market of customers like myself who don't have the money to accept a 10% discount on a 5K+ watch, but we'll actually think about it with more "normal" discounts...simply because we prioritize money elsewhere in our lives.

Just today I went into an AD in Hawaii and while she was fitting the new aero classic bracelet I bought (at a 30% discount mind you) she remarked how they hadn't been moving too many Breitlings until they put up a 25% off sale sign and then people starting coming in and sales increased relatively significantly. So if 25% is what it takes to move product at a decent amount, what the hell does Breitling expect from a 5-10% discount cap?

Someone from Breitling that is reading this, and they do, is now thinking I'm taking a free trip to Hawaii to check on all the ADs there.

Sales numbers will speak to Breitling far more than anything they read here.

I've read that the Transocean line has been very successful for them. I hope that's true and that they think hard about why that is.

They put up a 25% off SIGN!?!

Someone from Breitling that is reading this, and they do, is now thinking I'm taking a free trip to Hawaii to check on all the ADs there.