Interesting topic. My now-favorite Breitlings were discontinued before I even got into the brand, so obviously their discontinuation poses some difficulties for me. Conversely, it also makes them more unusual and collectible, since you can't go out and buy them just anywhere. In some ways I like the idea that while some people are paying increasingly obscene prices for Breitling's latest, lackluster crap, I can go out and get a true classic for a fraction of the price, provided I'm careful and get a model that's in good condition. However, I think there's a bigger issue here than just how the discontinuation of a given model affects the desirability of that model. It's that Breitling goes through designs like Charlie Sheen goes through blow. In 2005, Breitling did a complete re-do of the Chronomat line by introducing the Evo. Now, it's discontinued, and the whole line has been revamped yet again. Compare that with the Rolex Sub-C, which in 2010 was the first redesign of the basic stainless Sub in over 20 years, and a relatively conservative change at that. Such rapid-fire change by Breitling sends a message: either that their older models sucked (which they didn't), or that Breitling is so desperate to keep up with the trends that they'll go whichever way the wind blows with their model designs (which they are).
|