The Breitling Watch Source Forums

Andrew Michaels have asked me to report that they have just had notice from Breitling announcing yet another price increase of 9.5% to be instigated on the 1st September.

I'm not sure which terrotories this is relevant for, although I do know it will not be the US because they have just had their own announcement recently.

If you are considering buying a Breitling in the near future get in quick.

A couple of examples: A new Navi 01 on bracelet will be £7500. A new Chronomat 41 on bracelet will be £7490.

_________________
Forum Representative for Andrew Michaels Jewellers, UK

Please visit my Watch Blog at http://www.AndrewMichaels.co.uk

******Our new Pre-owned watch site www.amjwatches.co.uk is now live*****

What a joke, can't blame that on currencies either.

Unbelievable! Thanks for the heads-up ricardo.

Not that i have been in the position to buy a new Breitling for a long while, but this latest
announcement, is imo, quite frankly obscene.

This 'latest' price increase will also keep pre-owned prices high, making it harder for me to add anything.

I have owned a few, - sold them, and am now very happy with my original grail, (the suberb B1) that got me involved in all this in the first place

Bye-bye Breitling.

Nick.

wow! they really are pricing themselves out of their niche. Breitling use to be that brand that you would look at and say:

"thats alot of watch for the money"

now you say

"for that much i could get x"

i understand the currency causing the price to shift in some territories and i even understand trying to minimalize some of the cost for R&D of the 01 movement. but now it just seems like Breitling is trying to become Rolex or Panerai. And to me...they just will never hit that status. JMO

It just makes the pre-owned Breitling market that much more attractive, not that it wasn't already, given that most of the best Breitlings have been discontinued.

why not? the pound is down about 20% against the franc in the last 12 months, here is the chart.

And prices are now up by more than 20% in the same period. This is the 3rd or 4th UK increase now.

if you sold something to the guy who was your next door neighbor on your left, for 100 dollars, and he wanted as many as you could sell him, and the guy who lived in the house on the other side of you wanted to buy the same things, also as many as you could supply , but he gave you $80, would you keep selling to both of them? or would you tell the bum on the right you want the same $100 or he can go screw. when you are dealing with a world wind commodity, the exchange rate plays a HUGE roll in it.

claret bill me in swiss francs, i ordered a watch that cost me 130k when i ordered it, when we sold it and paid for it a couple months later, it was 160k us, 30k up in smoke from just exchange rate.

and they can blame it on anything they want, thats their right.

i think it sucks, but we got no choice

I doubt that Breitling (or any watch company) has complete exposure to currency fluctuations, I am sure that they do a fair amount of hedging, although the economy in the last few years may have reduced available cash for that.

The watch industry seems to be immune to the economy - I wish I could increase my international clients rates in order to preserve my gross revenue, but if I do that then I'll lose business and it won't necessarily come back when things turn around.

I've got the choice not to buy the damn things, which I am exercising. Granted, most other brands are following suit, but at least the other brands are putting out watches I like.

difference is other people do what you do, cant get a claret from anywhere else, so they do that.
they could divert product to the countries that have the stronger exchange rate, like china and brasil, and then we would complain we go no product. screwed with our pants on either way, cant do anything about it, so i dont waste energy getting upset

Fear i would rather get screwed with my pants on than off.

edit- getting screwed with my pants off just seems so much worst

Is this across the whole range? or just selected models?
My cousin was going to buy a brand new Super Avenger, but wasn't prepared to pay £4200 before discount, when it was £3600 not so long ago.

He's now searching for a used black baton SA, with no luck so far.
How will the increase affect the price of a used SA?