The Breitling Watch Source Forums

So everytime we buy a watch at an AD, we are paying retailers price x 2?
ouch
I always thought that the their margin was 20-30 %.

That's why most US based AD's seem to be willing to offer 25 - 30% discounts at the drop of a hat. If that was their margin, they'd be selling at cost. When they only pay around 55% they are still making 25% or so on a sale even with a whopping big Stateside-style discount. Here in the UK, the ADs like their massive margins, hence if you get 10% off you are generally doing well.

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Driver8

Site Moderator

Dont get me started on the AD prices in the rest of the europe
Thx for the explanation

European dealer costs also tend to be higher (salary in particular) and don't forget that UK / European prices are quoted taxes in while North American prices are always quoted before taxes.

So I was just at my local Costco, and look what I spied......

Brietling for Bently GT



Omega Speedmaster Broad Arrow


Seems Costco is confident of their stance.

Mods, feel free to pull this post and let me know if I have to obscure the price info on these.

That's interesting that Costco sells Breitling as well. The last time I ventured into the watch section at Costco, I recall it being filled with Tags.

-Craig

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Chronomat 01- Sierra Silver/Steel
Navitimer 01- Limited Edition #1337/2000

You realize you are buying a luxury good thats way, way overpriced... lol

Heck when Breitling sells to AD's, Breitling itself make a nice profit...

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Panerai PAM212 | Panerai Diver Strap
Panerai PAM111 | Black Croc Strap
Omega Planet Ocean | SS Bracelet
Rolex Submariner | SS Bracelet (Sold, Awaiting Funds)
Breitling Navitimer Olympus | Brown Croc Strap (Arriving)

Breitling doesn't sell to ADs.

Breitling sells to distributors (not all of which are owned by Breitling) and then the distributor sells to ADs. BUK and BUSA are Breitling controlled, but the divisions still have to make money so Breitling S.A. sells to BUSA at less than 55%.

just bought a breitling for half the price from costco compared to tourneau at las vegas!!!

Congrats, though comparing to what you could get at Tourneau AND Vegas is a double whammy.

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SHARKMAN

So based on this comment, you paid 50% of retail, possibly less. Care to share some details about the model and price?

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-RJ

About retailer discounts:

I can buy a Breitling at 52% of the sales price. But my salesprice already includes 20% tax. That brings the markup down to 31,3%. If I give a discount of 10% the markup is only 23%. If I give a discount of 20% it is only 14,7%. With that money I have to pay rent, employees, advertising and I have to finance a stock. At that situation people tell me, that they want to buy watches for 30% off retail.

Selling watches to greymarket dealers is a very dangerous thing. Many of those professionally work with taxrefund systems (mostly semilegal), and most retailers don't realize, that the watch he sells to the greymarket will be sold instead of his watch on stock. Sure, You have to get rid of watches, which are difficult to sell. But You can give a big discount on those (I know, I have a few - no Breitling-, which are not even sellable with a 50% discount...).

I dion't want to complain, but watch retail is a very difficult business at the moment, and I expect a couple of companies, who will loose in the longterm development.

BG
Thomas

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http://www.ellert.at

What Costco's currently carry Breitlings?

My local costco in NC stopped carrying them because someone tried to return a fake in the place of a real one they purchased. this was about a year ago.

Lots of Costco locations still carry Breitlings. I know at least three in my area that have least one model of the brand in stock.