The Breitling Watch Source Forums

Well that's just too obtuse to permit a probative response. What would said nameless watch be?????

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SHARKMAN

Well this total sucks for me being I was going to buy a new SA in april. Guess I'll just go with a used 6.75

At the risk of offending the Sergent I am curious about the Transocean, but a Navi 01 compared to a Standard Navi might be a more direct comparison.

I guess it seems that there is a premium of about $1000 for each aspect, but that may be too simple. Under this thought a non-LE TO would run in the $6100 range

My AD has no knowledge of an impending price increase...

This is more than likely a "pressure rumor" to entice a purchase.

I think right now all bets are off trying to parse out the elements of pricing. Any LEs I had bought had about a $500 premium. I assumed old models coming out with in-house movements - not LEs - would be about $500-1000 more (being an optimist), non-chrono versus chrono. But with the overall price increase to factor in, everything is up in the air. What could have taken algebra to solve is now going to take calculus and math has never been my strong suit.

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SHARKMAN

No, it is fact confirmed by both my local ADs as well as those of many members here. While Breitling raised dealer cost last year, they have held off on Retail price increases for a while. It obviously was coming and Omega increased prices across the board last year.

So this isn't a surprise, it's just expected bad news.

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SHARKMAN

Glad I bought my SA yesterday. And my AD says the increase is on the horizon. No surprise since there was none last year.

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An ever changing collection.....

Even confirmed by ADs here.

Maybe time for a more educated AD!

46Crew, Sweet!

A few of you guys told me that I had flawed logic earlier for my post - and I think all of you are missing the point.

Yes, we all want to know how much something is before we buy it....but how many people are out there replacing their $5,000 Breitling watches every year? Very few, if any. If I can afford a $5,000 watch and the prices go up 10% - then tough noogies for me if I have to save up another $500 for a watch that I'll have for years.

Maybe I'm just jaded against Breitling because I've never found a model that I couldn't easily get 20-30% off retail - and if you don't mind getting one used in excellent condition, I think a 40-50% markdown from retail is pretty easy to come by.

To those who tried to make a comparison with my Panerai earlier - please don't. Panerai makes a certain number of watches for any specific model and that's it....unlike my BlackBird which has been in production for years and Breitling will produce as many of them as there is demand for.

Finally, I got my degree in Economics. And as this terrible economy has proven, there is typically a large disparity between what people are and are not willing to pay for in these economic times. If you read any financial articles, you will note that the luxury market has actually remained relatively strong for the past couple of years. Breitling doesn't make it's bread and butter from fence riders - they make their money from people who can afford their watches without having to take 6 months to pull the trigger to purchase.

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PAM359, Omega PO Big Size, 1951 Omega Seamaster, Rolex Sea Dweller

I'm sure Breitling is perfectly happy to accept the money of said fence riders, even if it took them six months to save up for it.

time for new ad, and he needs a new factory rep

If you're referring to the luxury watch market then you are completely wrong about that. Look at the number of watches each manufacturer has submitted for COSC over the last few years and you will see HUGE reductions! Omega and Breitling had around a 50% reduction, Ulysse Nardin had a 60% reduction, Rolex had around a 20% reduction, Panerai had a 15% reduction. Sales numbers aren't released but if they were doing WELL they would be submitting more watches for certification.

And your second point about how Breitling doesn't make money from fence riders is another ridiculous comment and doesn't make much sense.

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"I don't own any watches, I just lease them"

Let me explain this very simply to you:

1. ALL luxury items leading up to the recession were overinflated and selling beyond what the market could actually sustain - watches, homes, cars, boats, etc...people were buying things they couldn't afford on credit. So the reduction is a market correction - it's not a sign that business is bad for luxury watch makers. It's just a sign that the market is correcting itself and catering to its core audience again.

2. I didn't say Breitling "doesn't make money from fence riders." I said that's not where their bread and butter is. Of course they're more than happy to take their money, but Breitling isn't in business to cater to lower-income folks or people who can barely afford to buy their watches. These are global brands and the majority of people who buy a Rolex, Breitling, Panerai, etc. can afford to do so without it negatively affecting their other finances.

Please don't take my words out of context and please do not state that I said something that I did not say.

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PAM359, Omega PO Big Size, 1951 Omega Seamaster, Rolex Sea Dweller

I'm confused...in your previous post you said that you didn't consider Breitling to be a luxury brand. So which is it?


And I still disagree with you. I bet you there are a lot of people out there that have to save for a long period of time just to buy one Breitling. If they were not catering to these types of buyers then why are we seeing all of the blacksteel models, and the more recent skyracer raven with the orange and red bezels? They certainly are not steering their marketing efforts in the direction of the brand loyalists.

Maybe I am wrong...I have a degree in engineering...not economics.