The Breitling Watch Source Forums

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Breitling Steelfish(black)
Breitling Steelfish(silver)
Panerai PAM 312
Bell & Ross BR03-92 Phantom
Steinhart BreitlingSource LE #5/15

Or someone else in Switzerland will get a write up like THIS guy –

“” Since 2001 the very flamboyant Thierry Nataf has been at the helm of Zenith watches, part of the LVMH luxury group. He has undoubtedly had a profound effect on the brand, though his 'touch' has been controversial, especially in terms of marketing and the focus on extremely niche products [read – the massive commitment of production to Defy watches, especially very expensive “Extreme” pieces in wild COLORS] for what was supposed to be a more mainstream luxury brand. The recent economic downturn has effectuated in an over 25% decrease in Zenith watch sales - something no one is happy about.

The reason for Nataf's departure from the CEO position at Zenith watches is unclear, and rumors indicate that he will remain at LVMH, but in a different group (who watch brands include Tag Heuer, Hublot, Dior, and Louis Vuitton). The successor who will lead Zenith through this difficult economic period has not yet been announced. It will no doubt take sometime before the new leader's effect on the brand is observable, but I hope that LVMH is wise enough to place someone capable of reinvigorating Zenith's former glory. “”

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SHARKMAN

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Breanach78

A Few Breitlings.

Reading through this post we can clearly see how this is going so really out of the limited run, say 2000, will Breitling learn with regards how fast they sell or even if they sell the full run at all? could they be seeing the " limited editions" as trial runs of even market research?

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Breanach78

A Few Breitlings.

Or it could be somewhat benign - they discontinued the Skyracer ,but not the SR Raven. Why? Did they have a huge inventory of them so they kept it in the lineup longer? Were they not selling and Breitling decided - let's mold some crazy bezels and swap 'em out, call 'em LEs, and see if we can move these things?

I truly hope it's something along those lines. I'd like to think it was a bad decision in a pressured moment rather than a calmly hatched idea.

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SHARKMAN

SO II has me thinking otherwise though!

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Breanach78

A Few Breitlings.

Even if there you posit some genesis from the SO II to these present monstrosities, these retina burning new pieces are many generational mutations down the line.

It's like: Day 1. Firestone puts white walls on tires; Day 365. Firestone makes purple tires.

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SHARKMAN

You can thank the rappers for this travesty, This has to be something the rap fad has created, because no one with half a brain would think these are nice other than Birdman ,and LiL Weezie. These are Superhero Superman ,and Aqua Man colors here ,and not to mention they are rubber. I am glad I changed to Rolex, Breitling has now become a kids brand.

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One Watch At A Time.

OUCH!!!! But I can't say that I disagree too much. This is a real shame and a sign of some bad moves ahead IMO. If they didn't release a Navi B01 I think we'd all be losing our minds on this company. Why does every watch need to have color in it?

Blackbird Red Robin is hideous.
Chronomat B01 with red accents annoys me.
Chronomatic 49 with a neon rubber bezel. Come on why??
Now this disaster? I'm sure there are more that I'm missing but the bottom line is their recent designs suck!!

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"I don't own any watches, I just lease them"

Don't get me wrong , I do like the Superocean II but these these 2 things have to be Fugliest things ever. Can you imagine them making a orange racer strap to match ? Omg Please Breitling if you are reading this , don't let these 2 things come out, Ask Travolta what he thinks, he will concur with this board.

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One Watch At A Time.

[quoteCan you imagine them making a orange racer strap to match ][/quote]

I was thinking the same about the red.

Sure I get tired of LEs being issued that are just a couple colored hands, or colored sub surrounds. I'm no expert, but in a bad economy a company may feel it necessary to make some minor, inexpensive changes to a unit just to boost some sales. I get that - it's cool with me. I don't like the red strike, or the B01 LE, or some others. I don't have to - some do and they sell. Cool. I don't mind rubber bezels, others hate them. Cool. I don't like DLCed pieces, others do. Cool.

None of the previous iterations can be realistically viewed as brand genocide. We don't have to like all the models and variations introduced. But this is different. These two Crackerjacks prizes dressed up as $5,000 "fine" Swiss watches, could really, really hurt the reputation of the brand. I keep waiting for the "haha it's a hoax" post. Evidently it isn't happening.

BREITLING S.A. - PLEASE REMOVE THESE MODELS FROM THE MARKET PLACE.

Ford recovered from the Edsel. AMC didn't recover from the Pacer. Are you really willing to risk long term brand identification and loyalty for a miniscule measure of short term gain?

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SHARKMAN

You need to protest and start another fire sale to unload all those Breitlings. I'll back you, ALL my lings are now for sale. United we Stated!

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"I don't own any watches, I just lease them"

Think Breitling is batting about 150 these days. They better be able to pitch!

Breitling are doing what Harley Davison have done . They are changing to be where they feel the market is going . They will probably make a lot of money selling to the new clientele and if a few old diehards are lost along the way then they will happily pay that price . I will keep the last Harley Davison I bought because it still retains the older more classic look . I intend to keep my current Breitlings too because they will always be how I see Breitling .

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Breitling Superocean Steelfish
Breitling Evolution Chronomat
Breitling Montbrillant Datora
Rolex GMT Master 11 BLNR
Rolex Submariner

That's a new low from Breitling Is it just me, or Breitling really took ideas from Hublot and AP? I've already started downsizing my collection and sadly that meant selling almost all my Breitlings, in a hope that soon Breitling will roll out some nice in-house pieces. But these red and orange "things" may mean the end of my Breitling collecting era

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Ingenieur - Speedmaster - Submariner