The Breitling Watch Source Forums

From a marketing/advertising standpoint why wouldn't Breitling make different packaging styles? For example... The emergency gets a pretty badass/cool packaging setup. Then there is the "typical" "standard" box that the Chronomats come in which is fine. But why would the Bentleys and then the Navitimers and most of the other models come in that box too? I feel like that would be a cool thing to design for each model. That way you know which watch belongs to each box. IMO That is just plain stupid. Especially someone like BREITLING you think they would have thought about this decades ago!

Does anyone else think this way too or am I just loosing it?

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Past: BlackBird, Navi World, SA, Rolex DJII, IWC Yacht Club
Present: CE, DSSD
Future: Changes daily

It's kinda like christmas/or birthdays when you were a kid(OR EVEN NOW! (in a weird way) you get excited seeing different shaped and sizes of boxes. YOU KNOW WHICH ONES ARE THE CLOTHS AND WHICH ONES ARE THE TOYS!

It would just be cool to see how creative they COULD make it!

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Past: BlackBird, Navi World, SA, Rolex DJII, IWC Yacht Club
Present: CE, DSSD
Future: Changes daily

I think the bentleys have their own style boxes, at least the outer box. Someone with a bentley can probably confirm that though.

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Justin
Please contact me via PM for the contact details for Govberg Jewelers
Govberg is an AD for over 50 fine Swiss and German watch brands.
Visit them on the web at http://www.govbergwatches.com or call 800-528-8463

The only difference is that is says "Breitling for Bentley" box and everything remains the same though...i think!

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Past: BlackBird, Navi World, SA, Rolex DJII, IWC Yacht Club
Present: CE, DSSD
Future: Changes daily

I think the outer box that has the planes on it though is also different.

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Justin
Please contact me via PM for the contact details for Govberg Jewelers
Govberg is an AD for over 50 fine Swiss and German watch brands.
Visit them on the web at http://www.govbergwatches.com or call 800-528-8463

Its all about cost, to design and produce a ton of different boxes would be quite costly for really no benefit to the owner, other than a "cool" box. Thus it would drive the prices up of the watches themselves, so you can see it really doesn't make economic or logical sense.

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Breitling Navitimer 1461 jours silver dial with dark glazed cognac alligator strap

Never bought a watch because the box was cool, never worn the box, never considered the box after putting it safely away. Maybe it's just me, but I couldn't give two hoots about the box that it comes in - in fact there's an argument that says that the simpler the better - that way my money goes into the watch and not the box.

Agree completely! But still, when your spending give or take 8K on a watch I would not want the box to look the same as the 3K Breitling. Just doesn't make sense.

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Past: BlackBird, Navi World, SA, Rolex DJII, IWC Yacht Club
Present: CE, DSSD
Future: Changes daily

I can see where your coming from a bit. But I can also see the point that Roff and others make. I guess I would like to see a bit of a nicer box, something wooden like PAM does. Thats all.

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SA-Baton White Dial/ProII
Tissot Le Locle

Exactly! Im not saying anything crazy...just different! Keep them all the same or keep them all different, one or the other. But yes, the PAM Boxes are nice indeed!

I just think it is a cool thing to have whether you can wear it on your wrist or not lol For the record, (I could be weird) but I would never purchase a Breitling (or anything else on that level) with out the original box. And there are those people out there who do not have the original boxes so they just buy boxes off of Ebay to compensate for the lost box. I think by personalizing the boxes according to the series it will help prevent a lot fishy things people do out there and wanting to ever want to get rid of the box in the first place because they would realize that the odds of finding a box to match the series would be decreased. JMO.

Right?

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Past: BlackBird, Navi World, SA, Rolex DJII, IWC Yacht Club
Present: CE, DSSD
Future: Changes daily

I completely disagree, but im also somebody that would prefer no Breitling box at all if it saved me $100-200 (and didnt lower the resale value). While cool to look at right when I get a watch, they simply disappear into one of the many dark areas of my house, only to surface when a watch has been sold. Id be pretty annoyed thinking about how my watch cost me $100 more than it would have since the company decided to do 10 different styles of box.

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-RJ

I respect your opinion. I do see your point if it was lesser of a watch. But for Breitling? Nope. I feel like presentation upon arrival is very important. Being in the Cosmetic Packaging industry one thing that I can say from and advertising standpoint, the packaging does sell the product. NOT the product itself. Now do I think that is is even comparable to compare Watch and Perfumes....NO. But people still do care about presentation.

Dont get me wrong this will never stop me from buying Breitlings, because I have my next few all ready picked out ....but I just wanted to see if anyone else was ever thinking what I was thinking about last night.

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Past: BlackBird, Navi World, SA, Rolex DJII, IWC Yacht Club
Present: CE, DSSD
Future: Changes daily

The very significant difference with watches is that you very rarely see the packaging until you have already committed to buying the product. Unlike most consumer goods the packaging is completely irrelvant to the actual sale.

Very True!

I Just Want To Add That When Buying Pre-Owned From Tourneau, One Never Gets Any Of The Original Box Or Papers.

However, One Can Get A Good Deal Every Once In-A-While, With A One Year Warranty And The Watch Does Get Shipped Back To Breitling From Tourneau!

(Had An Issue With Both The 50th Anniversary and The 1461/52 And In Both Occasions Tourneau Sent The Watches Back To Breitling!)

However, I Have The Correct Box For The 1461/52 From A Previous Navitimer Of The Same Time Period That I Had Once Owned - Yet At The End Of The Day Who Cares, It's Not Like Anyone Is Ever Going To See The Box. The Box Simply Gets Tucked Away Somewhere!

As A Result Lack Of Original Box Or Papers When Buying A Watch From An Authorized Dealer Would Not Deter Me From Making The Said Purchase!

Cheers,

Enezdez

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IWC - Big Pilot 5002 - 01
IWC - Pilot Chrono 3717 - 04
Panerai - 183
Omega - Speedmaster 145.012 / 67
Rolex - Explore II (Black Dial) - 216570
Rolex - Explore I 114270
Blancpain FF 5015

Have you seen the wood tourb box. WOW!