The Breitling Watch Source Forums

http://www.formula1.com/news/headlines/ ... 10521.html

The title and the link pretty much explain it. I must say I'm very disappointed in the decision. Aside from very good marketing, I don't quite see the synergy between F1 and Hublot . . . especially considering Hublot doesn't have an in-house movement. I'm not sure who I would have rather seen in Hublot's place, Breitling aside. I know Oris has been a sponsor of the Williams team for a while and have some F1 inspired pieces. Tag Heuer has an F1 line as well, but neither of the latter brands do much for me. I'm a little surprised Rolex didn't get the nod, as they've been a motorsports sponsor for many years. Thoughts?

-Craig

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Chronomat 01- Sierra Silver/Steel
Navitimer 01- Limited Edition #1337/2000

It is a little odd to see Hublot being the F1 sponsor. I would have imagined a brand like AP would have jumped on that as they have ties with F1 drivers and have many watches inspired by F1 racing (the new Grand Prix for example). It would have made sense for Rolex to sponsor it but they already have the Daytona Grand-Am racing series. I would guess Hublot is doing this to increase their market and make their name known to more people.

Presumably, the title went to the highest bidder.

Here's the sponsorship deals I know of

Maclaren - Tag Heuer
Mercedes GP - Graham
Red Bull - Casio
Williams - Oris
Sauber - Certina

Don't know if Ferrari are sponsored via the Ferrari badged Panerai watches.

The following are "Ambassadors" etc for their brands

Jensen Button - Jaeger Lecoutre
Felipe Massa - Richard Mille
Michael Schumacher - Omega
Lewis Hamilton - Tag Heuer
Kimi Raikkonen - Tag Heuer

Two other drivers from last year, Heiki Kovalainen and Sebastien Bourdais are also Ambassadors for Tag Heuer.

I'm sure the likes of Alonso, Barrichello and Vettel will have deals but I can find any details.

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For more information on identifying Breitling replicas, please visit my web site
http://f4buz.com/watches/breitling/fakes/fakes.html

Sharkmouth, I'm sure it did go to the highest bidder . . . unfortunately.

By the way, nice post summarizing all the sponsorship/ambassador stuff. I didn't know about some of those.

-Craig

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Chronomat 01- Sierra Silver/Steel
Navitimer 01- Limited Edition #1337/2000

Rubens Barrichello had a special edition AP ROO done in his name, there actually were a couple editions of it. AP also made a special edition for Montoya.

Maybe AP can do a special NASCAR edition for Montoya! Actually, I think Casio would be more fitting of the job.

-Craig

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Chronomat 01- Sierra Silver/Steel
Navitimer 01- Limited Edition #1337/2000

Is it suppose to work in another way? If i were being Sponsored i would take the one offering the most money...

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Panerai PAM212 | Panerai Diver Strap
Panerai PAM111 | Black Croc Strap
Omega Planet Ocean | SS Bracelet
Rolex Submariner | SS Bracelet (Sold, Awaiting Funds)
Breitling Navitimer Olympus | Brown Croc Strap (Arriving)

"Retirement present" for Max?

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For more information on identifying Breitling replicas, please visit my web site
http://f4buz.com/watches/breitling/fakes/fakes.html

At your service:
Vettel = http://www.casio-intl.com/wat/edifice/special/lineup/
Alonso = http://www.viceroy-brand.co.uk/company.php
Barrichello = http://www.audemarspiguet.com/

Here's a link http://www.thewatchpress.com/f1-drivers ... r-watches/

I think Vettel and Alonso definitely got the short end of the stick. That's an interesting article as well.

-Craig

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Chronomat 01- Sierra Silver/Steel
Navitimer 01- Limited Edition #1337/2000

Nope, this is exactly how it works. I just wish Hublot wasn't the highest bidder.

-Craig

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Chronomat 01- Sierra Silver/Steel
Navitimer 01- Limited Edition #1337/2000

It doesn't always work this way. There are plenty of times when money isn't the deciding factor in strategic brand management decisions. The first example that springs to mind is the Tiger Woods scandal. Another is Howard Stern and Boston University. BU won't put his name on their school of communications no matter how much money he throws at them.

Peace

Mike

Like I said at the "Any Hublot fans on here?" forum on Mar 15, when I first mentioned that Hublot had become the official Formula 1 time keeper, this is another proof that Mr. Biver has more than enough money to play with. Money provided by customers that are willing to pay an exaggerated price for an overpriced fancy case with an ETA movement.

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- This is Ghost Rider requesting a fly-by. - Negative Ghost Rider. The pattern is full.

I would like to know y is there so much hate towards hublot?

Besides breitling they are my top liked brand if not the first.

When I call for help or info for any items they help me and are nice about it.
I call breitling and I get crap.
Do I hate breitling no just does not make me happy.

Hublot does have in house movement called unico.

As for F1 I'm happy that hublot is. And I am getting the hublot f1.

Ap and rolex is nice but They are not doing much new and fresh.

From what I hear most of the drivers wanted hublot not just about money.
Mr. Biver is close with f1 owner Bernie ecclestone so that helps.

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Hublot F1 king power zirconium
Breitling super avenger white face pro 2 bracelet
Bell&Ross br01-92 left hand Gauncher white #s

Schumacher is now an AP ambassador. It was announced on TZ awhile back.

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Justin
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