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RJRJRJ
PostPosted: Tue Jan 19, 2010 7:18 pm 
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poblack wrote:
My question to all is this: If Breitlings are priced based on the craftmanship and quality, why do they depreciate in value rather than appreciate like Rolex?


I think this is one of the greatest misconceptions in the watch business. Very few Rolex models appreciate. Rolex and Breitling both depreciate. The difference is that Rolex is rarely discounted more than 5-10%, and Breitlings can be had for 30% off. You can find a $6000 Sub (arguably the hottest model), used for $4000. If you pad $5400 for that watch new, you would be talking about a depreciation of 25% if you sold it for 4k. Take a similarly priced Breitling like a Skyracer, which retails for $5600 that you can pick up for $4000 new. Sell that watch for $2800 and you have a 30% depreciation. Not too far off. Rolex retains more of its retail price, but you also pay more of the retail price when you buy one. Throw gold models in the mix, and neither brand holds its value very well.

On a side note, ive really been wondering what will happen to the values of current models like the Sub when everything is finally replaced with the upgraded bracelets/clasps/build quality. The new Rolex quality is excellent and I wonder how thats gonna affect the models that are only a couple of years old.

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2th Dr
PostPosted: Tue Jan 19, 2010 8:26 pm 
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Seems to me Breitling is a steal compared to Rolex. They are both good watches, but Breitling is less expensive, and to me, just as good.

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mjb
PostPosted: Wed Jan 20, 2010 4:58 am 
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br549 wrote:
mr.clean wrote:
I agree that marketing is always a large expense for any company but I never see any Breitling advertisements.

Agree with that. I can't really remember ever seeing a Breitling TV ad where it seems every time you turn the television on your seeing an advert for Rolex or Omega.


Breitling does a lot of print advertising. They also support & sponsor sporting events, especially those related to flying, such as ballooning. Although I suppose "ballooning" is not really flying, it''s more like hovering.... but I digress.

As a private company, they don't report profits. I would propose that they (the profits) are substantial.

Seiko makes a great watch. Keeps good time, many of their models look great. After a few years, eh, maybe no so much. Still you could buy a new Seiko every year and still come out cheaper than buying a Breitling and having it serviced regularly. If you can't feel the difference and appreciate the quality of the case, bracelet, movement, etc., then it's probably not worth it to you.

I remember years ago, I had bought a BMW and one of my coworkers asked what it could do that her Honda Accord could not do. I tried to explain to her how a car can be responsive and communicative to the driver, but she didn't get it. Some people just don't get it. I think if she had driven and owned a BMW for a year, she would have "gotten" it.

So, go buy a nice used Breitling. If after 6 months or a year you don't like it, sell it. If you buy it right, you won't lose much (if any) money.

Michael

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H60sarman
PostPosted: Wed Jan 20, 2010 10:05 am 
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WOW!! The personal and professional opinions in this thread are outstanding. My story is simple....I paid a pretty penny for my Breitling because I wanted a timepiece that would signify my 20+ years in the US Navy. I fell in love with their logo of a gold anchor surrounded by gold wings. As a Enlisted Naval Aircrewman I already carried the "Wings of Gold" on my chest in uniform and being in the service of the US Navy it only seemed obvious that the anchor should play a very important part of a retirement gift (to myself). The Breitling logo "just fit". After years of admiring the brand from afar, actually through the glass cabinets they were displayed in, I got one. The cost....well after 20+ years I feel I deserve it.

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RJRJRJ
PostPosted: Wed Jan 20, 2010 12:10 pm 
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H60sarman wrote:
WOW!! The personal and professional opinions in this thread are outstanding.


I agree. Its refreshing to see opinions that are not from fanboys who try to justtify the cost by BSing about solid gold applied wings. Thats why I like this forum. Nobody is pretentious, and we all seem to accept the fact that we pay a lot of money for these watches for the simple reason that we just flat-out like them.

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freon warrior
PostPosted: Wed Jan 20, 2010 12:14 pm 
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sonyman wrote:
They spend fortunes on advertising but they dont use the same medium as others read watch mags they spend loads as in mens mags as well, Also the Breitling display teams etc it all costs money, Go to an air show and see the breitling stands it al has to be paid for.

I think anything is worth what you are prepaired to pay for it and I see Breitling as good value for money.

a while ago a girl I knew opened a salon in london, you know massage,manicures & pedicures that sort of thing she charged a pretty good price like £25 for as pedicure but all her competitors were charging tripple that but she wanted to give value for money. anyway she wasnt very busy and couldnt understand why. anyway after a while in desperation she spoke to another girl in the trade she told her what the problem was she was too cheap so people thought that they were no good she said if your competitors are charging £75 you charge £125 but people wont pay that she replied but however she tried it guess what it worked and within a year she had three salons and was making a fortune, She wasnt doing anything diffrent than before but people had the perception if it was expensive it was better qualiaty you get what you pay for.

This may or may not be true of Breitling but do you think if Rolex were £100 anyone would buy them no cause its an asspirational thing more money + better in a lot of peoples minds.


I like that idea, think I might try it with my valeting and detailing company, as things seem to have gone quiet. As you say perhaps too cheap is not a good thing.
www.qualityreflects.co.uk.

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raymond147
PostPosted: Wed Jan 20, 2010 2:26 pm 
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what a reply's...

thanks to all who wrote...

and more to come? :lingsrock:
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djdante
PostPosted: Wed Jan 20, 2010 6:13 pm 
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freon warrior wrote:
sonyman wrote:
They spend fortunes on advertising but they dont use the same medium as others read watch mags they spend loads as in mens mags as well, Also the Breitling display teams etc it all costs money, Go to an air show and see the breitling stands it al has to be paid for.

I think anything is worth what you are prepaired to pay for it and I see Breitling as good value for money.

a while ago a girl I knew opened a salon in london, you know massage,manicures & pedicures that sort of thing she charged a pretty good price like £25 for as pedicure but all her competitors were charging tripple that but she wanted to give value for money. anyway she wasnt very busy and couldnt understand why. anyway after a while in desperation she spoke to another girl in the trade she told her what the problem was she was too cheap so people thought that they were no good she said if your competitors are charging £75 you charge £125 but people wont pay that she replied but however she tried it guess what it worked and within a year she had three salons and was making a fortune, She wasnt doing anything diffrent than before but people had the perception if it was expensive it was better qualiaty you get what you pay for.

This may or may not be true of Breitling but do you think if Rolex were £100 anyone would buy them no cause its an asspirational thing more money + better in a lot of peoples minds.


I like that idea, think I might try it with my valeting and detailing company, as things seem to have gone quiet. As you say perhaps too cheap is not a good thing.
http://www.qualityreflects.co.uk.



Not meaning to derail this topic but..

It is a known phenomenon that very often, a company can increase it's prices and witness an increase in purchases. It is related to the fact that we relate cost to quality. We innately use a product's pricing to assess it's quality at least until we have any better data to go on. I've done it before with my own company to great success as well.

Read a book called 'Influence' by Cialdini.. one of the most interesting things I've read in a very long time.
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AaaVee
PostPosted: Thu Jan 21, 2010 3:59 am 
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br549 wrote:
mr.clean wrote:
I can't really remember ever seeing a Breitling TV ad where it seems every time you turn the television on your seeing an advert for Rolex or Omega.

Maybe they are choosing different type of media.
E.g. in Stockholm Airport there are extensive advertisements, including breitling labeled wall-watches and full size sports plane nearby gates.

Took this snapshot Yesterday in Stockholm ->

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br549
PostPosted: Thu Jan 21, 2010 6:22 pm 
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AaaVee wrote:
br549 wrote:
mr.clean wrote:
I can't really remember ever seeing a Breitling TV ad where it seems every time you turn the television on your seeing an advert for Rolex or Omega.

Maybe they are choosing different type of media.
E.g. in Stockholm Airport there are extensive advertisements, including breitling labeled wall-watches and full size sports plane nearby gates.

Took this snapshot Yesterday in Stockholm ->

Image

Now that's a heck of an advertisement display. Nice. :D
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bnewbie
PostPosted: Sat Jan 23, 2010 6:36 am 
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Roffensian wrote:
Let's be honest - a Breitling is a month's worth of salary - or more to some members of this forum and a day's worth to others.

Unfortunately much more than a month salary in my country. :x
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