Breitling - The Book

Sharkmouth · **Posted:** Thu Apr 23, 2009 9:42 am

For anyone who missed the info posted on the new Breitling book in the News & Events section last week,
http://breitlingsource.com/phpBB2/viewtopic.php?f=13&t=7415,
Breitling have now formally launched the book. Here's the news letter I just received

Quote:

BREITLING THE BOOK

The comprehensive new reference work on Breitling

A specialist in chronographs and technical watches, Breitling has also shared the finest hours in the conquest of the skies. For the very first time, a magnificent new publication tells the detailed story of this grand adventure so inseparably entwined with that of modern times. Based on new historical research and enlivened by more than 450 images, including numerous original documents, Breitling The Book is destined to become a must-have reference work for brand lovers, as well as for devotees of watchmaking, chronographs and aviation.

Breitling The Book describes 125 years of passion for chronographs, reminding readers of the crucial role Breitling has played in the technical development of this type of watches – from the first pocket watches created by Léon Breitling from 1884 right the way through to today’s “instruments for professionals”, and along the way the invention of the first independent pushpiece in 1915, the separation of the “stop/start” and “reset” functions in 1923, the invention of the second independent pushpiece in 1934 and the first selfwinding chronograph in 1969.

The account also highlights the close links between the brand and the aeronautical world ever since the era of the great aviation pioneers. A combination of words and pictures provide a chance to discover the famous onboard chronographs that gained Breitling a special place in airplane cockpits from the 1930s onwards and enabled it to accompany the boom in airline transport by becoming “official supplier to world aviation”. Not to mention the numerous wrist instruments intended for aviators, including the famous 1952 Navitimer that quickly became a cult model for pilots the world over.

Published at a time when Breitling has taken a decisive new step by launching its own mechanical chronograph movement, this book also outlines the chief characteristics of the new Caliber B01 which represents the culmination of a longstanding quest for excellence, performance and independence.

Past, present and future thus unite in a shared momentum fueled by “the chronograph spirit, the Breitling spirit”.

Written in a lively tone, extremely well documented and presented in an original and pared-down graphic design style, Breitling The Book is available in five languages: French, English, German, Spanish or Italian. It can be ordered via the http://www.breitling-the-book.com website, as well as from authorized Breitling retailers.

Breitling The Book
by Hervé Genoud
336 pages, bound, 24 x 30 cm
450 black/white and color illustrations
Available in French, English, German, Spanish and Italian.

Cost is CHF200/€135/US$175

The comments I read on a German forum suggest this is a detailed "History of" but not a catalogue of all the models.

kstone · **Posted:** Thu Apr 23, 2009 9:56 am

I just got the email about it. I was excited right up until I saw the $175 USD price tag.

Funny, I have no problem spending thousands of $$$ on the watches, but I have a problem spending $175 on a book.

br549 · **Posted:** Thu Apr 23, 2009 10:06 am

I would love to have it but it seems a bit pricey to me. $175.00. :shock:

Reminds me of College text book prices.

Wildblue · **Posted:** Thu Apr 23, 2009 12:51 pm

Yeah, I have the exact same thoughts as everyone else. Would be interested in this book, but $175 makes this product only for the uber-rich or those of us here that are the most devoted to the brand.

Yikes.

Maybe we can get Breitling to throw this in as the next promotional gift with a Ling purchase.

robert_76 · **Posted:** Thu Apr 23, 2009 5:47 pm

I've orderd one book

Damnfoolman · **Posted:** Fri Apr 24, 2009 1:07 am

It's a beauty.

Well woth the cost, it's of an extraordinary quality in all respects, much like the watches Breitling produce

There is a story behind mine, but it's related to another forum

Thank you Breitling :lingsrock:

Davey

alex** · **Posted:** Fri Apr 24, 2009 2:33 am

stop it davey your exciting me and i must say it worries me!!!

tozzleozzle · **Posted:** Fri Apr 24, 2009 4:36 am

if you can scan me evry page and send it to me i would much appreciate it :wink:

kstone · **Posted:** Fri Apr 24, 2009 4:42 am

tozzleozzle wrote:

if you can scan me evry page and send it to me i would much appreciate it :wink:

breitlingsource · **Posted:** Fri Apr 24, 2009 10:36 am

I'm going to buy it, just wondering why they don't have CAD$!

Does anyone know if it will be available at ADs?

Sharkmouth · **Posted:** Fri Apr 24, 2009 2:24 pm

Quote:

It can be ordered via the http://www.breitling-the-book.com website, as well as from authorized Breitling retailers.

And probably Rapidshare before too long! :lol:

sangreal16 · **Posted:** Fri Apr 24, 2009 3:30 pm

man... 175usd$..... now thats too much for a book...... :shock:

Alien · **Posted:** Mon Apr 27, 2009 4:11 am

Ok, I received my first one today. Its just great.

For the pricing, I have to remind everyone, that tax and duty will be added. Breitling does not mention on their orderform, that most countries will ask vor a VAT or sales tax when the book arrives per mail.

BG

Alien

swiftnick · **Posted:** Mon Apr 27, 2009 6:26 am

Hi guys,

I wonder if any of those super-organised forum members would be able to set up a couple of group-buys for the book with a decent discount???

Perhaps it's too soon as it's only just published, but worth a thought.

In the UK, perhaps Alex** could be the man... :wink:

?

Nick

GZGym1 · **Posted:** Mon Apr 27, 2009 8:23 pm

swiftnick wrote:

Hi guys,

I wonder if any of those super-organised forum members would be able to set up a couple of group-buys for the book with a decent discount???

Perhaps it's too soon as it's only just published, but worth a thought.

In the UK, perhaps Alex** could be the man... :wink:

?

Nick

Hey good idea maybe here I could use my owner club card for a nice discount

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