The Breitling Watch Source Forums

The month was November, the year 1970, when I wandered into a drug store and happened upon the new December issue of Popular Science in the magazine rack. The cover photo took my breath away -- an assortment of complicated watches, staring back at me. The cover story: "Those Wild Watches with the Built-In Brains." I bought the magazine, took it home, and plunged into the article, devouring the various descriptions of these watches that did so much more than simply tell the time. I had just started high school then. It was a time before the advent of personal computers, smart phones, i-this and i-that. For that matter, even pocket calculators were only just starting to make an appearance. So, in that era, these watches seemed nothing short of miraculous to me -- sophisticated tools that one could strap to the wrist, and an endless source of fascination.

Truth be told, in thinking back on it, that article really gave birth to my interest in watches, and it probably explains why I have always been drawn to watches that do a bit more than simply tell the time. That Christmas saw the appearance of my first "serious" watch -- a Clebar chronograph. I just couldn't take my eyes off of it -- I felt like a million bucks, knowing that one of these special watches was now on my own wrist. I was on Cloud 9.

Incredibly, all these years later, I have been able to time travel back to that magazine rack, thanks to The Google. Thought I'd share a virtual copy here, for anyone who might care to take a peek...

_________________
Cheers,
Jim

Wow! A great article!

Superb reading. Thank you and The Google for that!

_________________
Certified watch nut.

_________________
Cheers,
Jim

That's so cool that you can pull the original article. I remember being in Belize on my honeymoon in 2006 and seeing the big yellow display at an AD at the cruise port and from there on I was hooked that I needed to own a Breitling at some time in my life.

_________________
Justin
Please contact me via PM for the contact details for Govberg Jewelers
Govberg is an AD for over 50 fine Swiss and German watch brands.
Visit them on the web at http://www.govbergwatches.com or call 800-528-8463

Love that story!

_________________
Cheers,
Jim

super story and thanks for the magazine

amazing isnt it that the Patek even then was $3100 and the Breitling probably $120?

what a find, Jim; wonderful!

Glad you enjoyed it, gentlemen.

_________________
Cheers,
Jim

Excellent find Jim, and an excellent read! It's also great to see so many names from back then still in existence today.

I know a lot about the 70's tends to divide opinion somewhat, but I personally love so many of the old 70's watch designs.

_________________
Driver8

Site Moderator

Glad you enjoyed it, Driver!

_________________
Cheers,
Jim

Good read, thanks for sharing.

Just love this kind of posts, and this is the second time I read this one

Thank you !

It's awesome you took your time to pull the original article, great work giving me a good read.
Thank you.

You old geezers, the lot of you lol. All jokes aside it’s cool to see a lot of these pieces and the fact they are still appreciated on the modern era.


Sent from my iPhone using Tapatalk