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PostPosted: Sat Jan 26, 2019 11:43 pm 
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I am going to make a prediction and say that soon there will be a flood of Rolex models hitting stores all over. I am now leaning towards the assumption that Rolex intentionally reduced supply to create an exaggerated market gap, taking a temporary loss on potential sales, only to flood the market with a guaranteed sold inventory.

Its pure genius! The delta will be of galactic proportions. It will take years before anyone passes up the chance to buy an SS Sport model, not to mention they moved allot of gold models that where old stock as people who wanted a watch and only bought Rolex had no choice.



ROOOOOOOOOOOOOOLEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEX!!!

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PostPosted: Sun Jan 27, 2019 5:07 am 
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Yes, it will certainly be interesting to see how this all plays out in the long run.

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PostPosted: Sun Jan 27, 2019 7:43 pm 
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Altair wrote:
I am going to make a prediction and say that soon there will be a flood of Rolex models hitting stores all over. I am now leaning towards the assumption that Rolex intentionally reduced supply to create an exaggerated market gap, taking a temporary loss on potential sales, only to flood the market with a guaranteed sold inventory.

Its pure genius! The delta will be of galactic proportions. It will take years before anyone passes up the chance to buy an SS Sport model, not to mention they moved allot of gold models that where old stock as people who wanted a watch and only bought Rolex had no choice.



ROOOOOOOOOOOOOOLEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEX!!!


In 2017, Rolex had already met their sales goal by the end of Q3 and in order to not exceed it by too much, stopped shipping many watches to ADs. You only need to listen to the first few minutes of this interview to hear what George from Govberg has to say. I'm guessing the same happened in 2018 and will continue to happen. It's probably why more shipments are showing up now in the new calendar year.


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PostPosted: Mon Jan 28, 2019 8:08 am 
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Altair wrote:
My Rolex AD just called, said if I paid in full now I can get the BLNR, Blue DeepSea, and Blue Sky Dweller at cost with the next shipment, expected in 1-3 months at cost.



I got excited, then realized how Rolex market-control practices had me completely in their clutches. Here I am willing to pay, full retail, for overpriced (well the SD is not) watches, in the hopes they will be delivered to me something in the foreseeable future. And I am happy about it.


I bow to the might Rolex marketing machine :bow:


the rolex marketing machine and (no offense) the game they play psychologically where as you say you have convinced yourself this is a good deal!


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PostPosted: Sun Feb 03, 2019 5:52 am 
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Rolex’s are starting to come in large quantities. My AD expects the watches I have been waiting to come in the next two months. Namely the James Cameroon DS, Pepsi GMT and blue dial Sky Dweller. I expect to see allot of “hey checkout what I got” threads soon.

Speaking of which, check out what I got! Out of the just arrived deliveries there was only one that caught my interest, I had never seen one in person as it seems to be one of rarest Rolex models in the ME for some reason: the 43 Sea Dweller. :


Image

Image

Watch wears very large indeed! Comparable to a 46 mm Panerai. I have extremely large wrists and it just about tests the limits of what I can sensibly wear. Sits quite high as well, I do wish it had a flatter bottom so as to wear nicer with a dress shirt but it’s not too bad, and that is a small price to pay for the extreme water resistance!

All in all I do love it, the term iconic gets used allot in the watch world, but the Rolex sub is a true icon, and this version is the ultimate representation of that icon ( the DeepSea is so extreme it is its own watch in my opinion)

Not much else I can say here that you haven’t heard about, except for one note, everything on this watch, from the finish to the way it’s brought together, seemed a bit upgraded. It’s as if Rolex have upped the ante and increased overall quality. It could be in my head though.

I was offered a 10% discount on the Rolex, another item caught my eye at the AD and after doing a quick calculation I told the AD that if he gave me 25% of the second watch that would be exactly equal to the 10% off the Rolex and would result in a happy customer. I am very glad he humored me, this Oris Divers Sixty Fuve is a great watch!

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IMG_2998.jpg


I know this thread is about Rolex, but after experiencing this watch for a day I felt obliged to recommend it to anyone sick of waiting on Rolex and the BS game that is being played. The Oris can be had all day long for about 1350 USD, and that is a fantastic deal and a great alternative to a Rolex sub. They have more conservative variations for office wear or more fun bronze, blue, and green dials.

The 65 has a Yaris of a movement, but the Sellita feels good, easy to service, and so far extremely good timekeeping. The case finish is way ahead of the price range, no other brand I have seen has the same quality construction and finish, none at all! The green dial is gorgeous to my eyes!


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PostPosted: Sun Feb 03, 2019 5:55 am 
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Forgot to mention the one significant drawback on the Oris. The crown is extremely wobbly! I mean visually wobbly! Shame as it takes away from an otherwise very well made bargain of a watch.

I will stop hijacking this thread, but do check out the Divers 65 when you get a chance.

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PostPosted: Sun Feb 03, 2019 7:35 pm 
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Congrats Altair! I'm glad to see you were able to get an overpriced very common Rolex, I think it'll look great with anything, even a suit! :poke:

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PostPosted: Sun Feb 03, 2019 8:07 pm 
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jnelson3097 wrote:
Congrats Altair! I'm glad to see you were able to get an overpriced very common Rolex, I think it'll look great with anything, even a suit! :poke:


:lol:

Hey I admit freely I am feeding into the Rolex strategy!


That said, although that watch is common in some markets, it is not in the ME. I might be wrong, but from what I have observed it seems Rolex feeds certain markets with some models more than others. For instance this SD 43 is rather rare here, but the DeepSea is not. Even stranger, Dubai which I travel to often seems to get an unbelievable amount of Rolex two tone and solid gold models. It might be that Dubai now serves the Russian and Chinese markets more than any other right now and I have seen them buy watches in quantity! The manager at the Dubai Mall boutique once told me that Rolex are extremely tight lipped and will not discuss strategy, it seems their motto is "you will take what we give you and you will sell it". For instance, I work at the world's largest energy producer, salaries are good so I see allot of higher end watches, middle to top management always have Rolex or Patek models on, while lower management and specialists wear Omegas and to a lesser extent some Panerai now. The vast majority of models I see are the date Sub and GMT II in black, with a heavy dose of Datejust II nowadays. It seems that is what is considered in the ME as a professional watch by ocal standards (I disagree) yet I have never seen a 43SD in the wild or at an AD.

It does make sense that Rolex will try to allocate models to markets where they are most coveted, as any SS sport model will sell regardless, at the very least lets make sure those who really want model X will have a chance rather than someone in another region buying said model simply because "they don't have a choice"


The manager at the Bahrain boutique had some deeper thoughts. He believed Rolex are about to change their offerings substantially, going higher end gradually. he even predicted sapphire case backs and dressier options, which I am very interested to see if that one comes true. I can see where he is coming from though, companies use the grey market as an indicator of what their pieces are worth, and some Rolex models are trading at 25-35% above retail. If I where Rolex I would want that profit margin for myself if customers where willing to pay it, which leaves the brand with two choices: gradually raise prices over several years until demand slows down, or introduce tweaked models that justify a higher asking point (sapphire case back or otherwise). Thierry Stern of Patek openly admitted that the ridiculous 25% price hike on the base Nautilus was because it was so popular, and yet demand still exceeds supply. Patek has responded by throwing in even more complicated sport models at much higher prices, even doing a perpetual grand complication in an ultrathin Nautilus for well over 120K and guess what? that goes for 100% over retail, and currently selling at 240K :shock:


These are all predictions, I don't think anyone can really predict the Rolex strategy as they seem to change up delivery dates and quantity every year, but we can definitely expect higher prices on current offerings and more complicated models.

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PostPosted: Sun Feb 03, 2019 8:32 pm 
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Altair wrote:
jnelson3097 wrote:
Congrats Altair! I'm glad to see you were able to get an overpriced very common Rolex, I think it'll look great with anything, even a suit! :poke:




Hey I admit freely I am feeding into the Rolex strategy!


That said, although that watch is common in some markets, it is not in the ME. I might be wrong, but from what I have observed it seems Rolex feeds certain markets with some models more than others. For instance this SD 43 is rather rare here, but the DeepSea is not. Even stranger, Dubai which I travel to often seems to get an unbelievable amount of Rolex two tone and solid gold models. It might be that Dubai now serves the Russian and Chinese markets more than any other right now. The manager at the Dubai Mall boutique once told me that Rolex are extremely tight lipped and will not discuss strategy, it seems their motto is "you will take what we give you and you will sell it"


The manager at the Bahrain boutique had some deeper thoughts. He believed Rolex are about to change their offerings substantially, going higher end gradually. he even predicted saphire case backs and dressier options.

These are all predictions, I dont think anyone can really predict the Rolex strategy as they seem to change up delivery dates and quantity every year.
Strategy; Rolex. Tight lipped. This company founded by an Englishman must have went to the same English boarding school as the DeBeers family. It is the same business model with one exception. Rolex pays handsomely for the protected non-profit status. The business model is darn close to Fascism. On course, it is easier on the ears to say cult classic.

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PostPosted: Mon Feb 04, 2019 12:30 am 
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Since we are on the subject, no I do not buy into the opinion that they are all heartless conglomerates that are out to get our money and laughing behind closed doors at how we fell for it. They all play the game to some extent, some better than others, but there are some companies, such as Jaeger, Moser, Panerai, and now Breitling again that have teams of passionate management and professionals that really care about horological and the consumer. As a long standing consumer of Rolex products, I do not get any sense of that from this particular brand. However, the sheer size of Rolex and their vast experience and focus has resulted in a company that can create the ultimate , although miserly overpriced, tool watch. I have never had a Rolex fail on me, or bought one and discovered that it had a flaw in finishing or timekeeping and have not heard any stories on forums, unlike many other brands. Considering how many they produce that is damn close to a miracle. They really should come out with a book of best practices in QC, the world would be a better place for it.

Two things that make it a no brained for me to pick up a Rolex funds permitting, they can be used for what they are designed to do to the extreme and you can get your life on it, hundreds of thousands do every day. I always dive with two watches, and one is always a Rolex. I just feel safer and that I can toke my dive more dependably.

Second, the margin of loss is negligible. I can buy a Rolex, experience the model, and if I decide to move on sell it for 10% less than I got it. That’s something.

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PostPosted: Mon Feb 04, 2019 11:22 am 
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Altair wrote:
Since we are on the subject, no I do not buy into the opinion that they are all heartless conglomerates that are out to get our money and laughing behind closed doors at how we fell for it. They all play the game to some extent, some better than others, but there are some companies, such as Jaeger, Moser, Panerai, and now Breitling again that have teams of passionate management and professionals that really care about horological and the consumer. As a long standing consumer of Rolex products, I do not get any sense of that from this particular brand. However, the sheer size of Rolex and their vast experience and focus has resulted in a company that can create the ultimate , although miserly overpriced, tool watch. I have never had a Rolex fail on me, or bought one and discovered that it had a flaw in finishing or timekeeping and have not heard any stories on forums, unlike many other brands. Considering how many they produce that is damn close to a miracle. They really should come out with a book of best practices in QC, the world would be a better place for it.

Two things that make it a no brained for me to pick up a Rolex funds permitting, they can be used for what they are designed to do to the extreme and you can get your life on it, hundreds of thousands do every day. I always dive with two watches, and one is always a Rolex. I just feel safer and that I can toke my dive more dependably.

Second, the margin of loss is negligible. I can buy a Rolex, experience the model, and if I decide to move on sell it for 10% less than I got it. That’s something.


I don't blame you Altair, and I was only joking around. If I was in your shoes, I'd be picking up all the hot models from Rolex without a question. You'll most likely never lose money as long as you can manage to get them at or below retail.

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Govberg is an AD for over 50 fine Swiss and German watch brands.
Visit them on the web at http://www.govbergwatches.com or call 800-528-8463


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PostPosted: Mon Feb 04, 2019 11:38 am 
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I understand you where joking, but it is a valid point! heck I even made that same comment before going through with the purchase, that is the force known as Rolex market manipulation!

That's another point you bring up, ADs asking for over retail?! I cant believe Rolex allows that, I mean grey market dealers are ne thing but an official AD should have his status revoked if he takes advantage of his customer in that way!

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PostPosted: Mon Feb 04, 2019 6:31 pm 
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Altair wrote:

That's another point you bring up, ADs asking for over retail?! I cant believe Rolex allows that, I mean grey market dealers are ne thing but an official AD should have his status revoked if he takes advantage of his customer in that way!


We have to remember the S in MSRP stands for suggested. Just to clarify, I'm not saying it's right for some ADs in the world to charge over retail on a new watch. If it's preowned, then they can do whatever they want and I know that's been debated a lot over on the rolex forums.


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PostPosted: Wed Apr 03, 2019 6:04 pm 
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Even if you put your name on a waiting list, the price is not guaranteed. It's insane!


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