danschnapp wrote:
Even though I have essentially "lurked" on this forum for years, this topic has finally compelled an actual written response.

In some respects, watch collecting would be easier if Rolex didn't exist. It is always the elephant in the room. Despite being produced in mass quantities, the relatively high second hand prices seem to almost deplete the values of other comparable brands, Breitling included.
As a WIS, the Rolex brand appeals to me for its history, robustness, and general appearance, yet it is always the case that I seem to be appreciating them on other people, not myself. I have owned, and sold, an Explorer II and a Milgauss. Since then I have purchased a Chronomat 44 and think it is a better designed, superior piece, with fantastic wrist presence and accuracy. I don't take anything away from Rolex in general, obviously, but the legend of the brand sometimes is not met by the product itself.
As for the SD 4k, I had the same reaction. The size was insanely frustrating. The Sub looked better but it just seemed like such a default choice and I could not bring myself to purchase one. That said, it is classic, but as you said, a rather staid and safe choice.
I am also always searching for perfect watches. On this account, let me say that Breitling, despite its detractors, has a ton to recommend it. I don't know which 4 you have sold, but I would recommend looking at the Chronomat line (again). Also I think the BP FF Bathyscape is a great, and much less obvious, alternative to the Sub. I also think that the DJ II with the fluted bezel is a standout among modern Rolex.
Somehow you have more or less transformed my thoughts into words. When I first bought my Chronomat, it was because I love the color combo, the Breitling logo, and the design in general. In fact I chose it over the GMT II C back then after months of careful consideration and reading all the reviews. The only reason why I was considering the GMT II C was simply because it was Rolex and the mass view seemed to attempt and manipulate my thoughts. It was my first luxury watch but within a year came the batman. That blue on the bezel impressed me and the batman became my 2nd luxury watch. Despite being the more recent watch my Chronomat was still capturing majority of my wrist time. Slowly I began to realize that my love for the Chronomat was not diminishing, but getting stronger overtime, as I kept discovering new details on the design that I did not realize in the past. I began to realize that there was nothing that I was unhappy about my Chronomat in terms of design and function and that it had been the perfect watch for me all along. In fact I was impressed by all the details and feel that the essence of this model cannot do without any of them.
A Rolex is like a benchmark among many where it seems the ultimate choice in terms of a timeless, classic, robust, versatile and valued timepiece. Owning a Rolex allows me to compare and know where my Breitling stands vs the "benchmark", in my eyes. Till date I am personally convinced that both are competitive in terms of durability and accuracy, even though my Breitlings gain lesser time than my Rolex many a time. Rolex really seems a default choice as you can't really find fault with most of the pieces. However there is nothing exciting or unique that sets it apart from the rest, except the fact that it's a Rolex. I guess that's the trade off for a "default" piece. Timeless but generic looking. I guess that was why I bought the Batman, slightly unique with a new innovation and color combo. However I seem to get tired of it quickly, and it doesn't really excite me wearing it. I still love it very much, but a "generic" piece like that can never qualify as my perfect timepiece. However it's my runner up closely behind my Chronomat, before my Navi. I don't know why Navi is the last on my ranking list despite it being the most recent watch I had gotten. I love it, but perhaps I feel that it's not as versatile as my other 2.
While many shuns Breitling because of its more obvious cosmetic changes on many of its models regularly, I began to appreciate that. Imagine yourself buying a sub in the older days and you thought it's the perfect watch for you. Then came a new sub with that ceramic bezel. Same look but much better made. So is that sub still your perfect watch? For the Chronomat Evo owners, when the B01 was launched, many Evo owners were still happy, because they preferred the old bezel and the 6,9,12 sub-dials layout. Still the same Chronomat with the essential elements like the onion crown, the raised rider tabs, etc, but own unique identity. After all since I have to spend a ton for my perfect watch I would want it to have its own unique identity without losing the essence of the model line. Breitling can potentially offer that perfect watch to many individuals IMHO.
I am glad that I have found my perfect watch right from the start. Actually the more experienced WIS like Driver8, the more difficult it is for them to find the perfect watch they want. My suggestion for is not to seek the perfect design that you are looking for, but instead appreciate the designs from the company's/designer's perspective, and see which works best for you. For example, I actually prefer the Sub over the GMT, due to higher WR and the timer bezel is more useful for me. However I love the dual color on the GMT bezel and wish that Rolex could use adopt a dual color on the sub bezel, which would have been the best of both worlds, better functionality for my needs and more aesthetically pleasing. However I know it will never happen because of Rolex's reason of adopting a dual color on the GMT bezel, which would not make rational sense if adopted on the Sub. Therefore I appreciated the intention behind the designs and ended up more impressed with Rolex's idea of adopting dual color to differentiate day and night on the GMT. I could do with just 100 WR and the bezel, although not that useful for me, has better presence aesthically because of the numerals. So I decided that GMT was the Rolex for me. Sometimes we just cannot have the best of everything because if so the whole thing might end up not making sense at all and you can end up having a horrible piece. If there is anything about a Rolex design that is polarizing, it has to be that cyclops lens. However that is one main element that made me get a Rolex. It does kill the neat layout on and beneath that sapphire crystal, and seriously you don't need a magnifier to see the date. However that's one main element that adds more identity to the Rolex piece IMHO and without it the whole piece will look more generic.
Just my thoughts....