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Just finished reading an article on why Rolex don’t generally reissue classic watches or pay homage to past standouts with special editions. I must admit, I had never thought of this before, but as the article went onto say, most of Rolex’s models are still in production and therefore there is no need to introduce a classic version from decades ago. That was interesting food for thought.

The article described 4 Rolex watches of note, Daytona, Submariner, GMT and the Explorer, suggesting that as they get the watches right in the first place they then they leave a model in production for decades. That idea was pretty compelling too.

The article also described how Vintage Dealerships are now popping up to exclusively cater for the trade in used watches, which I assume includes used Rolex watches as well. That was something else that took me by surprise.

Any thoughts?

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Jim

"You have Control".

Would like to read the article as well, I find it a interesting subject. Where can it be found???

Cheers,

Enezdez

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IWC - Big Pilot 5002 - 01
IWC - Pilot Chrono 3717 - 04
Panerai - 183
Omega - Speedmaster 145.012 / 67
Rolex - Explore II (Black Dial) - 216570
Rolex - Explore I 114270
Blancpain FF 5015

You can find it on AskMen http://www.askmen.com/fashion/trends_50 ... tches.html

Thanks for then link an interesting article.

I read the article and always ask myself the question; what is so special about Rolex. They have a long line of historical models and they are basic tool watches. Again, they are not the only brand that have had historical watches that are still produced and improving on the model. The submariner was produced since 1953 or 1954. Breitling Navitimer was released in 1953 and is still in production today.
Don't get me wrong, I like Rolex models like the submariner for being a dive watch. It's no doubt it is a good looking watch and one that anyone would enjoy owning. Then again I find the writer, Ariel Adams, to be a little too much in the watch company's pockets. Over all it's an enjoyable point of view (shared by others as well).