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 Post subject: Montres Passion
PostPosted: Tue Apr 23, 2013 9:18 am 
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I've got a subscription for a popular weekly magazine (popular at least in the german part of Switzerland). This week they have an add-on magazine called "montres passion", probably because of the impending Baselworld. I found the magazine quite interesting to read.

Of course I skimmed through the pages, eager to see or read something about Breitling. Alas - almost nothing at all. Just a very short mention in an article about chronograph watches and one picture of the new transocean in the "selected watches" department... That's not much for a 90 pages magazine.

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 Post subject: Re: Montres Passion
PostPosted: Wed Apr 24, 2013 4:28 am 
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Yes, trade mags seem to pick up on what a theme for a major Expo will be. Placement dollars help and the general buzz about makers making waves probably takes priority for things like Baselworld. Never mind, perhaps because of the lack of exposure for Breitling they should have named the magazine "some montres passion". :lol:

I see from the open page that Panerai got a mention! That should tell us something. :lingsrock:

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 Post subject: Re: Montres Passion
PostPosted: Wed Apr 24, 2013 4:37 am 
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P51 wrote:
I see from the open page that Panerai got a mention! That should tell us something.



Especially as they are not a part of Baselworld.


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 Post subject: Re: Montres Passion
PostPosted: Wed Apr 24, 2013 4:40 am 
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Roffensian wrote:
P51 wrote:
I see from the open page that Panerai got a mention! That should tell us something.



Especially as they are not a part of Baselworld.



Yep. As I say, placement dollars help.

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