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Chanel J12 3125 Matte
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Author:  Roffensian [ Sun Apr 01, 2012 5:58 am ]
Post subject:  Chanel J12 3125 Matte
Not sure many people would expect me to post about a Chanel watch! However, I had a chance to try this watch on Friday - http://www.chanel.com/en_US/Watches/exc ... horlogerie

Image

I have to say it's very nice. The matte finish really tones it down and works well with the gold. The case and bracelet are all ceramic and the butterfly deployant has a patented spring closing that really makes it feel nice and secure. Movement is an AP base with ceramic and gold rotor.

The price is 'optimistic' for a watch carrying this label - $23,500 which suggests to me a watch for the Chanel crowd rather than the WIS, and the bracelet is too thin for the watch, but it's a serious indication that these guys are making a run at becoming a player in the serious watch space - much like Montblanc have already done. Chanel already outsells Montblanc in terms of total watch sales, but most of these are the ladies quartz pieces.

I have to think that this watch would get a lot more respect if it had a different name on the dial.
Author:  zak57 [ Sun Apr 01, 2012 7:18 am ]
Post subject:  Re: Chanel J12 3125 Matte
Very nice, black and gold can work really well on some pieces. Quite restrained for a Chanel piece as well as using some nice materials. Definitely not a beater......
Author:  Scott [ Sun Apr 01, 2012 8:23 am ]
Post subject:  Re: Chanel J12 3125 Matte
I'm sure the AP movement has a bit to do with the price as well. The other automatics, last I checked, were basic ETAs. I think I still have access to the Chanel pieces through a rep I know, at the rep's discount which is pretty healthy. For that style in a base automatic, though, the list prices were up there, maybe in Omega range IIRC.
Author:  Roffensian [ Sun Apr 01, 2012 8:32 am ]
Post subject:  Re: Chanel J12 3125 Matte
Scott wrote:
I'm sure the AP movement has a bit to do with the price as well. The other automatics, last I checked, were basic ETAs. I think I still have access to the Chanel pieces through a rep I know, at the rep's discount which is pretty healthy. For that style in a base automatic, though, the list prices were up there, maybe in Omega range IIRC.



They're definitely going upmarket. Was speaking with the Canadian rep and he was very clear that they are planning to go truly in house, and they already own G&F Chatelain which produces all of the ceramic cases for Bell & Ross among others. You're reight that most are currently ETA and I think that their tourbillons are Renaud et Papi.
Author:  boogiebot [ Sun Apr 01, 2012 10:34 am ]
Post subject:  Re: Chanel J12 3125 Matte
the price tag that they are asking is high but it doesnt surprise me because their whole line is super expensive.
Author:  sharkman [ Sun Apr 01, 2012 10:57 am ]
Post subject:  Re: Chanel J12 3125 Matte
boogiebot wrote:
the price tag that they are asking is high but it doesnt surprise me because their whole line is super expensive.



And they have a VERY strict "no discount" policy with their ADs. But it is a nice looking watch. I'm surprised.
Author:  mfserge [ Sun Apr 01, 2012 2:04 pm ]
Post subject:  Re: Chanel J12 3125 Matte
I believe that watch comes free with the purchase of a bottle of perfume at Macy's right? :poke:

It's pretty good looking actually.
Author:  Roffensian [ Sun Apr 01, 2012 2:05 pm ]
Post subject:  Re: Chanel J12 3125 Matte
sharkman wrote:
boogiebot wrote:
the price tag that they are asking is high but it doesnt surprise me because their whole line is super expensive.



And they have a VERY strict "no discount" policy with their ADs. But it is a nice looking watch. I'm surprised.



Interesting.

Asked the AD what kind of price I would have to pay in front of the Chanel rep and he suggested that he would work with me when I was ready to buy.
Author:  sharkman [ Sun Apr 01, 2012 3:59 pm ]
Post subject:  Chanel J12 3125 Matte
Maybe different distributors have different policies. Was at one of my ADs for their Watch Days and all the reps were there. In fact it was when I was looking for a watch for my daughter. They were showing me the Chanels and I asked about the discount. I was told Chanel did not discount. I didn't make the connection that the tall blonde behind the counter was the rep. I said, "how on earth do they stay in the watch business." At that point the rep pivoted and said, "we don't discount and we do just fine,SIR!". Ouch.

I got my kid a Chopard.


Sent from my iPhone using Tapatalk
Author:  jlee5050 [ Sun Apr 01, 2012 4:11 pm ]
Post subject:  Re: Chanel J12 3125 Matte
looks nice, but I don't know if I want a timepiece on my wrist that's got a name associated with women's high fashion...
Author:  boogiebot [ Sun Apr 01, 2012 6:55 pm ]
Post subject:  Re: Chanel J12 3125 Matte
sharkman wrote:
Maybe different distributors have different policies. Was at one of my ADs for their Watch Days and all the reps were there. In fact it was when I was looking for a watch for my daughter. They were showing me the Chanels and I asked about the discount. I was told Chanel did not discount. I didn't make the connection that the tall blonde behind the counter was the rep. I said, "how on earth do they stay in the watch business." At that point the rep pivoted and said, "we don't discount and we do just fine,SIR!". Ouch.

I got my kid a Chopard.


Sent from my iPhone using Tapatalk


the chopard is a better watch IMO
Author:  FEAR [ Sun Apr 01, 2012 6:59 pm ]
Post subject:  Re: Chanel J12 3125 Matte
i really like that watch, its much better in person than pics show. i have it in stock as well and its very impressive,
Author:  F14D_Tomcat [ Mon Apr 02, 2012 11:20 am ]
Post subject:  Re: Chanel J12 3125 Matte
Roffensian wrote:
Not sure many people would expect me to post about a Chanel watch!


I first thought: April Fool's :) :wink:
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