|
In a recent article in a Swiss newspaper, Jean-Claude Biver, CEO of Hublot, tried to minimize the repeated chronometric problems faced by his company at the recent Ski World Championships in Garmisch Partenkirschen in Germany.
The problems, first revealed by renowned Swiss ski champion Didier Cuche, proved to be not compatible of the image Hublot wants to give of itself. When Cuche finished his run in the downhill race, he had to wait for a few seconds for the speaker’s announcement to find out his classification. Hublot had been unable to immediately give Cuche’s time, as is normally the case. The race was won by Canadian Erik Quay with Cuche missing the first spot by only 32’’. Or did he?
The excuse given by Mr. Biver is that, even though Hublot was considered the prime sponsor of the time keeping for this event, the actual time keeping was done by the Austrian firm of Alge Timing. He added that he did not think that the image of Hublot as a whole was harmed by this incident.
However, let me add that when Omega or Longines were responsible of the timekeeping, whether it is for ski races, swimming or Formula One etc., no such incidents took place. I think that it is yet another indication that Mr. Biver wants Hublot to be seen everywhere, at all costs. Clearly, Hublot does not have the capacity of being everywhere and that is why they had to give the responsibility of the timekeeping to Alge Timing and, by doing so, underestimated the situation. I just hope that an incident like this won’t happen during Formula One qualifications where even the millionth of a second is essential.
_________________  - This is Ghost Rider requesting a fly-by. - Negative Ghost Rider. The pattern is full.
|
Login
Register
FAQ
