The Breitling Watch Source Forums

Agreed. What truly mystifies me is the "99% of watches are fake" warning on their site. I don't understand why they persist in perpetuating that lie.

It has become abundantly clear to me that you did not understand anything I wrote. But this is off-topic.

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BreitlingSource Admin
http://www.breitlingsource.com - http://blog.breitlingsource.com

I think the idea is that they are including the 1000's of Chinese sites out there selling fakes and actually advertising them as fakes. If you include those, I suppose that they would account for 99%. But they are just being misleading.

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BreitlingSource Admin
http://www.breitlingsource.com - http://blog.breitlingsource.com

I imagine it's intended to have an impact on people who are new to the scene.

When I first decided to get a decent watch, I knew I liked the look of Breitlings so I did two things:

1. I did a Google search, which of course brought up a whole lot of "Breitlings" for sale.
2. I went to the Breitling website, and when I did so I saw the warning (I remember it distinctly)

This was long before I knew, well, anything. And it was before I found this site, which was in its early days at the time and didn't feature prominently in Google search results.

i think they do is so the newer buyers will go to the AD.

I'm sure you're right. It's still misleading and unfortunate.

I don't think 99% is right ,but it is a pretty high percentage. Google "Breitling" and of the 100s of sites you get, most are replica sites. Maybe that's what they are getting at.

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SHARKMAN

On the first page of google, 4 of the links are replica sites, the other 9 are legit. That makes 30% fake. I could tell you more about what's going on behind the scenes, but then I'd have to kill you.

Now we're just arguing over semantics. I think it's safe to say that the 99% is a bit dramatic but there are a hell of a lot of fakes out there. But I'll also say that the 99% does work, that's why I searched for more information on the internet and wound up finding this site, so I guess I'll just say Thanks Breitling.

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"Leave the gun, take the cannoli."

Oh THAT'S OK, I think I'd rahter remain blissfully ignorant.

If you scroll through the pages on google you will find more and more fake site. That's why I said "I don't think 99%" is right.

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SHARKMAN

Yeah, but clearly the ranking algorithm is doing a decent job. Most people don't even get to the bottom of the first page of search results:
http://www.seoresearcher.com/distributi ... alysis.htm

You're right, it is misleading. This website is part of the 'internet' and the items sold on here are not fake...at least they better not be or I'm on the next plane to Phoenix. 99% is extreme, there has to be a better way to convey the message to use AD's as opposed to Grey Market websites.

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"I don't own any watches, I just lease them"

I don't hink they are trying to steer poeple away from gray market - gray market makes them more money. It's the massive amount of fakes out there that they are "over-stating."

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SHARKMAN

That's an interesting take on '99% of watches sold on the internet are fake' slogan. I think it's open for interpretation; my initial reaction was that any website selling a Breitling had a 99% chance of being fake....so you better buy from an Authorized Dealer. Those were my initial thoughts when I first visited their site a few years ago. Now that I have a little better understand of how the gray market works, I realize that they're most likely not fake but I still think that slogan is in place to get people into AD's and to avoid internet purchases.

If gray market makes them more money, why would they post that slogan? I know I'm missing something here.

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"I don't own any watches, I just lease them"

. Well said Shark. They obviously are not overly concerned about gray market dealers.