The Breitling Watch Source Forums

I understand that Rolex and Panerai enjoy a large devout group of followers, just as Breitling has a large group of ardent admirers too. Panerai and Rolex appeal to me on different levels, but I also think Rolex offers a larger distinct variation in their line of products than Panerai does.

Without a doubt, Panerai's innovative quick strap change system is very innovative and probably provides much of the allure the Panerai enthusiast has for the brand. Of course that is just an estimated guess on my part, but accessorizing one's watches with the various straps and bracelets available adds a new dimension to the enjoyment one gets from their collection.

I agree with ya RJRJRJ, it does seem kind of weird to collect brand specific pieces that are so similar in looks and design. It is a concept that I don't subscribe to, but I'm not going to down anyone for the direction of their collection (not implying you are RJRJRJ... ). Collecting is supposed to be fun and everyone derives their own personal levels of enjoyment from pursuing this hobby, whatever the reason.

@Drtymrtini: I didn't mean to imply "diversity" = "distinction", nor imply that it will motivate everyone to become a collector. My point was; with a more robust line of options, Breitling positions itself to appeal to a broader customer base. I agree that under the hood many Breitling models are powered by the same engines, but with a larger list of options in colors and faces, this enables Breitling to appeal to a broader market compared to (IE: Panerai). The reality is and I'm generalizing here, buyers are first attracted/detracted to certain models/brands by their outward appearance. If one doesn't agree with that, look no further than Breitling's new offering with the "Crayola Playdough" bezels. For most folks it wouldn't matter what was tickin' under the hood, they find the looks offensive and wouldn't own one on a dare.

Please don't take my opinion as Panerai Bashing, I just feel they could expand their appeal to a broader market by producing more stylish diversity in their line, while capitalizing on their positive attributes. As witnessed in this thread already, Panerai has a more polarizing effect with an either "Ya Love Em" or "Ya Hate Em" opinion than most other brands. Of course Panerai doesn't corner the market on this type of sentiment from the masses either, just look at Graham or AP for instance.

Drtymrtini, you put it well when you said:

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I love the classic "Panerai look" but there are several good quality brands out there that make a similar watch with similar quality at a much much much cheaper price. Heck, even Rolex had the pillow case before Panerai so they weren't entirely original in that regard.

I had a Lum-Tec M25 which is similar in style to Panerai but with a tungsten carbide case and ETA 2482 movement. Upon a quick glance between my Lum-Tec and friends Panerai, case details and finish looked really close. Plus the Lum-Tec comes with a nice thick shell cordovan leather strap.

Would I want to own a Panerai someday? Yes. Would I want to own more than one? Probably not.

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Current:
Breitling Chronomat Evolution

These are very nice good quality watches, I love my 312, I am not really into just one brand, most of my wear goes to my rolex's but I have a huge soft spot for my ling.

One thing I can say is that Breitling seem to have the best service people and really do a great job on overhauls - they have videos dedicated to this. Panerai and rolex do similar work but just don't seem to achieve the same levels (IMHO)

cheers
John

Ain't what it used to be

I kinda like your description of them:

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