The Breitling Watch Source Forums

Seiko is bigger

Hence why I said Rolex are ONE of the biggest.

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Driver8

Site Moderator

Does that mean that Breitling is not a premium brand? Or is it at the lower end of the premium?



Does that mean that Breitling want to produce more? And if Breitling volumes are not very high (even because the market cannot bear it) doesn't that make them an exclusive brand?

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- This is Ghost Rider requesting a fly-by. - Negative Ghost Rider. The pattern is full.

I would say that Breitling is premium, but not super premium. I would put Breitling and Omega close to one another.

In terms of sales, well the last year that numbers are available (actually COSC numbers as Breitling is private and doesn't reveal) is for 2008 when they produced 290,000 - hardly "not very high", and certainly not exclusive.

2009 numbers will be considerably lower, but only because of the global economy.

Certainly that makes Hublot more exclusive since they produced just 20'000 in 2009.

But does limited production only make a brand more exclusive? For example I don't think that a pilot would prefer an Hublot or an AP to his Breitling.

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- This is Ghost Rider requesting a fly-by. - Negative Ghost Rider. The pattern is full.

Sorry, don't get your point.

If Breitling produced 15'000 annually would that make them as exclusive a brand as Hublot or AP'

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- This is Ghost Rider requesting a fly-by. - Negative Ghost Rider. The pattern is full.

That's not really a question that anyone can answer. If they were all in house movements then they would likely be as expensive, or more so, but the market would have to say whether they were more exclusive.

It's also something that isn't going to happen - Breitling has been trying to expand market share like crazy in the last 10 years or so.

Well, the market has spoken for Hublot because they don't have an in house movement, yet it is considered as a premium brand sold at a very high (too high?) price.

And as JC Biver recently said, he is not interested to have an in house movement, the 7750 Valjoux works very well thank you.

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- This is Ghost Rider requesting a fly-by. - Negative Ghost Rider. The pattern is full.

Again, fail to see the point.

Hublot have successully positioned themselves into a separate market than Breitling. Is that justifiable based on the substance of what the watch is - no, but then no Swiss brand can justify pricing based solely on the watch itself - it's about image.

Hublot have established a position for themselves that most non WIS would place higher than Breitling - c'est la vie.

Limited production only makes the watch more expensive....when a brand tends to restrict the number of watches produced, they need to make up for the revenue loss through low volume, hence the high price.

Doesn't Hublot have three in house movements? Well, maybe more or less, but Im sure they had some in-house movements, right?

Well, it's both supply and demand. Lum-Tec probably makes fewer watches per year than Hublot, but they are still much less expensive. Dornblueth only makes ~100 watches per year and they are in the same price range as Breitling.

Fundamentally, though, there is really only one thing that determines the price of a watch: how much somebody is willing to pay for it.

///M

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There is a very fine line between "hobby" and "mental illness." --Dave Barry

Grrr! I wish you hadn't mentioned Dornbluth. I looked them up online, and I don't need to look at yet another nice watch brand that I can't afford.


Definitely not a Breitling, but classy, elegant, beautiful. Reminds me of Patek Philippe in their classic style. More affordable, though.

Peace

Mike

Heh heh. In that case, you really don't want to look at the pictures on this thread here: http://breitlingsource.com/phpBB2/viewtopic.php?f=5&t=10129.



///M

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There is a very fine line between "hobby" and "mental illness." --Dave Barry