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Driver8
 Post subject: Re: Advertising
PostPosted: Fri Aug 24, 2012 1:09 am 
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jlee5050 wrote:
It is indeed such a shame because it is a nice watch... Hey at least you'll have some funds freed up now. What can we expect Driver? :wink:

Dunno yet. Maybe nothing for a while. :shock: I'm being extremely careful with my big-ticket watches these days as I've flipped far too many in the past and I'm making sure those days are a thing of the past. :thumbsup:

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Alien
 Post subject: Re: Advertising
PostPosted: Tue Aug 28, 2012 3:14 am 
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I honestly have to admit, I never had a customer coming into the store asking for the Travolta-watch. But we had many customers asking for the Cindy-watch (Crawford, Omega Constellation) or for the Brad Pitt-watch (TAGHeuer Carrera Chronograph). Nicole Kidman or Tiger Woods did not work either. James Bond was probably the best, although nobody asked for a Pierce Brosnan-watch.

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WatchFred
 Post subject: Re: Advertising
PostPosted: Tue Sep 04, 2012 12:18 am 
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"does advertising work" ?

a new company, chronolytics, is analyzing queries on chrono24.com and publishing a quarterly "Top 20 Power Ranking" that displays changes in the number of searches for brands. Guess who had a surge of 70%+ in the first published ranking ?

http://uk.askmen.com/fashion/trends/chronolytics.html
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nickzac
 Post subject: Re: Advertising
PostPosted: Tue Sep 04, 2012 3:31 am 
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That is sad to see Breitling isn't even on the list :(

And Tag has seemed to have stagnated since they diversified...which isn't surprising. I would expect Movado to be higher tho.
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WatchFred
 Post subject: Re: Advertising
PostPosted: Tue Sep 04, 2012 3:37 am 
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nickzac wrote:
That is sad to see Breitling isn't even on the list :(

And Tag has seemed to have stagnated since they diversified...which isn't surprising. I would expect Movado to be higher tho.


these are only the "top 20" positive changes in "interest", i.e. brand searches on chrono24, so we have to assume that interest for Breitling was flat or declining. not really surprising.
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