The Breitling Watch Source Forums

New press release, doubtless headed to inboxes:

DAVID BECKHAM IS THE FACE OF BREITLING FOR BENTLEY

The British celebrity is the watch brand’s ambassador across all continents and stars in its new advertising campaign through a powerful visual reflecting this world of its own.

Since its launch in 2003, the collection of Breitling for Bentley chronographs has matched exceptional mechanisms with quintessential British style. The essence of Britain. Made in Switzerland by Breitling. No one was better placed to embody this inimitable blend of elegance and luxury, originality and true class than David Beckham, the icon who has become the ultimate symbol of British style.

The star notably appears in the visual of the new advert shot in the Californian desert by Anthony Mandler. This dark, original and striking portrait reflects the entire Breitling for Bentley spirit. “My aim was to make Beckham a hero: a strong, masculine figure”, comments the famous American photographer. “I wanted to take the strongest elements of Breitling communication and associate them with the strongest aspects of David’s image and personality.”

Destined for the long haul, the partnership between Breitling for Bentley and David Beckham is based on a long-established mutual admiration. “I was among the first to acquire a Breitling for Bentley chronograph”, says Beckham. “I love the combination of a high-performance ‘engine’ reflecting Swiss excellence and a powerful design. I have been a long time admirer of Breitling and its heritage.”




I know that I left the UK a few years ago, but really - David Beckham is the "ultimate symbol of British style"

Indeed. I love the lad, and he might have his place marketing some other bits if the lineup, but something has been lost in translation tying him to BfB.

Well cheer up, they could have chosen Wayne Rooney............

_________________
Breitling B-1 1999
Breitling Chrono Superocean 2004
Casio G Shock
Citizen Eco Drive AT4000-02E (for gardening)
Seiko 5 SNZG15J1
Hamilton X Wind LE

Give it a year or two!

"David Beckham is the ultimate symbol of British style". Crickey, that says a lot about how Britain is perceived.... sadly.

_________________
Driver8

Site Moderator