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PostPosted: Tue Apr 05, 2022 7:19 pm 
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First - Im not really wedded to any specific Breitling logo, I kind of like them all BUT I do love watching the discussion around the logo. Its a really interesting little social experiment. Hereas my view on whats going on

1. I think it would be fair to say that most seem to prefer the winged B over pretty much anything else. Its the logo in place since the 1980's when most people came to know Breitling - its 'their' logo.
2. If I've got my Breitling history right that appears to be a Schneider Era logo, rather than a historic Breitling family logo an interesting thing - the logo most people associate with Breitling today is the logo introduced when the family Breitling dissolved.
3. George Kern is trying to stretch Breitling beyond what he saw as the self imposed limitations of particularly the later end of the Schneider Era and I feel like the winged B is bearing the brunt of that - being carefully removed from collections management want connected with the Breitling Family - Navitimer/Chronomat/Premier etc and being retained only on the collections clearly more 'contemporary'; Superocean, Professional, Avenger.
4. This is a little 'messy' - for example the Chronomat is a family era collection but the current version is riffing on the Schneider period design but gets the family era logo. OTOH the Super Ocean is also a family era collection but the heritage line gets the family B and the new version gets the Schneider wings.
5. In the end this is not so much about any individual watch or its specific historic design but rather who is Breitling, what parts of its history are foundational and what is at its core.

I think time will tell where this finally settles although my money will be on the family B slowly becoming the norm. Breitling has a 138 yr history - the wings were the logo for 37 of those, the B the logo for 101 (and counting). Since the reintroduction of the family era B the company has been on a roll, although some pre-existing fans are unhappy with the changes the really old (like me and Fred - sorry Fred), the really young and most new to the brand are really excited.



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PostPosted: Sat May 07, 2022 6:19 am 
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I'm part of the winged B logo crew. The new redesign has been hard to accept.

Image



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PostPosted: Mon May 09, 2022 7:57 am 
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Think about how the rest of us B-people felt when those wings showed up! And the B on the end of the chrono sweep. Ugh.

We survived somehow though.



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PostPosted: Mon May 09, 2022 9:30 am 
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buddman wrote:
Think about how the rest of us B-people felt when those wings showed up!

hahaha well now i can definitely emphatize with them!

buddman wrote:
And the B on the end of the chrono sweep

I don't quite follow this part. Do you have a picture?


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PostPosted: Mon May 09, 2022 9:52 am 
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ernesto wrote:
buddman wrote:
Think about how the rest of us B-people felt when those wings showed up!

hahaha well now i can definitely emphatize with them!

buddman wrote:
And the B on the end of the chrono sweep

I don't quite follow this part. Do you have a picture?



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PostPosted: Mon May 09, 2022 11:11 am 
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Yeah, that anchor doesn't belong there IMHO


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