The Breitling Watch Source Forums

As a guy with a youtube channel and a youtuber getting increasingly interested in Breitling ( ) I've been watching their on-line catalog reasonably closely over the past year or so. The first things I'd note, like many brands, Breitling makes a big deal of new stuff and never mentions the fallen soldiers, the watches that have been discontinued.

Specific observations

However, the second thing I'd note is that it feels like a LOT has been discontinued .

The superocean line appears to have half the skus it once had, many of the chrono's relying on modded 7750's appear to have gone by the wayside too.

I'd also note that those lines superocean/avenger/premier (three handers)/aviator 8(three handers) that rely primarily upon selitta/eta base calibres don't seem to be getting a whole lot of love in 'core' models - usually the new watches appear to be limited editions/capsule collections etc.

Finally - an unusually high percentage of the new watches rely on either in-house or more advanced 'manufacture' calibres.

In short, Breitling appears to be limiting its exposure to and investment in eta/selitta movements.

Some other observations

1. Breitling is set on growing.

2. Breitling doesn't want growth via selling huge sums of inexpensive watches but rather by selling more (but not vastly more) slightly more expensive pieces.

3. While Breitling is a chronograph specialist that isn't enough and three handers are an essential part of the mix.

Speculation time.

Breitling is preparing for an in-house/manufacture calibre to replace all (or almost all) eta/selitta base calibres in the next 2 to 3 years.

thoughts?

I could be wrong but I recall the 01 movement being pushed fairly hard during the time that the swatch group mentioning that they no longer wanted to provide ETA base movements to competitors - or at least seriously restricting the amount they were willing to sell.

Overall Breitling is a decent brand, not as much hype as it once had in the early 2000’s. I believe a lot of this had to do with the hip hop community wearing and icing out the pieces. They have since moved on to other brands like AP and PP. this is just my observation and it’s not based on any core facts.

The new management seems to be pushing more towards creating pieces that serious watch enthusiasts can be proud of. I think that it’s hard for any major collector to watch to spend the money on some of their newer complications, regardless of how much value there is. The brand itself is synonymous with terrible aftermarket value and a majority of their collection sits the average mans wrist size. I have been saying for years that if Breitling made their watch a little thinner and kept dial sizes between 39-41 with shorter lug sizes they could be a serious contender.


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