The Breitling Watch Source Forums

I think the biggest issue concerning Breitling popularity is the new Kern strategy based only on reeditions. All new models are very invisible compared to other brands

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Breitling Watch Reviews

I'm not sure where you are looking, but I see Breitling cycling models through their social media marketing strategy, irrespective of whether they are a re-edition, re-imagined or brand new.

Rolex and AP take the market, omega and breitling are less luxury...

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Breitling Watch Reviews

Rolex, perhaps; but AP is truly a one-trick pony.

From the Breitling Website!



Georges and his team had to have dug hard to find this, and I always thought that Breitling was associated with aviation!

Agreed - AP without the RO or ROO (while still making some very well executed pieces) would never have captured the watch-world's imagination like they have.

Personally I really like both the RO and ROO, but it absolutely astounds me that they're STILL using a modular movement with a non-in-house DD chrono module in the ROO! And this is one of the alleged "holy trinity" of watch makers. Yes the DD module is all very good, and the AP base movement (ticking along at a rather leisurely 21,600) is an outstandingly fine piece of watchmaking, but even so.....

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Driver8

Site Moderator

no, only for those with very short memories
for those a bit interested in history, Gino Bartali wasn't only the most famous cyclist of the times, but also a hero of the resistance against the Nazi occupation, widely respected in Italy until today.

Or for those who do not have short memories, but whose memories of sports growing up of consisted of baseball, football and hockey players and not those of cycling!

as unbelievable as it may seem, there’s a world out there, across the Atlantic - where cycling is as popular as baseball is in the US (Giro and Tour de France winners were heroes in many countries)

Indeed, though part of what makes him so extraordinary is that he never spoke of it, so wasn't a hero of the resistance until after his death. See for a very good recent account:

https://www.bbc.co.uk/sport/cycling/52538289

Not making a judgement or saying current direction is flawed but I like the "collections" and the "vision" more when I reminisce and flip through older Chronologs verses last couple years...your milage may vary. Luckily for me there still are lots to buy so I don't have to worry about the new lot for now...maybe they will grow on me! LOL.

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Mickey® 

You guys across the Atlantic need not worry, I am well aware of the world not only across the "pond" but that which is across the Pacific as well. Now that the geography lesson is complete, , my point was that although Breitling may have been involved in the timing aspect of cycling, it was not one of the things that was stressed in the corporate history prior to the current ownership.

Right now Georges is drawing on multiple sports to introduce Breitling to people who previously may not have considered Breitling when purchasing a watch. Although I may not agree with the strategy, you as an employee of Breitling will undoubtedly support it as best you can. I am sure that Breitling can produce numbers that will indicate not only an increase in sales, but an increase in the overall awareness of Breitling as a brand. There are those that will utilize these numbers as a testament as to how well Georges and his team are doing.

However, in the long run, Georges and his team need to address other factors which have contributed to the decline of the Breitling image. I am afraid of a situation such as that which occurred in Hans Christian Andersen book, 'The Emperor's New Clothes', where people are afraid to criticize something because everyone else seems to think it is good or important. Failing to consider other peoples opinions or concerns will, in my opinion, only lead to a short sided approach to solving some of Breitlings major issues.

For what it is worth, I used to be big cycling fan, I even got up early to watch the Tour de France live. I used to participate in triathlons before multiple back surgeries forced me to abandon my love of cycling and running.

In this day and age we should all remember that there are times where generalizations can be troubling!

I own a Rolex subc LN, LV and a GMT BLNR all of which were purchased below retail. The LN was grabbed at 22% off. So the myth that Rolex doesn’t discount is bullshit. Also al pieces were bought from an AD


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Recently?

I'd be highly surprised if it was recent.

Of the 4 Rolexes I've bought (going back to 2007) all have been from AD's, in cash, and at RRP. Even back in 2007 the concept of a discount from AD here in the UK was unheard of. I heard they wouldn't even offer interest free credit on Rolexes, even back then.

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Driver8

Site Moderator