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PostPosted: Tue Jul 02, 2019 12:25 pm 
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http://2qdtw.r.a.d.sendibm1.com/mk/mr/8 ... kfPAK4LCEQ

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BREITLING ENDS SPONSORSHIP CONTRACT WITH APACHE AVIATION

Apache Aviation announced that from the end of the season 2019, its seven L-39 Albatros team will no longer fly under the colours and brand name of Breitling.

Breitling has decided not to renew the sponsorship contract at the end of this year with Apache Aviation, operator for 17 years of the Breitling Jet Team.
Breitling Jet Team was established in 2003 as the first professional civilian jet team in the world flying in Europe, Asia, Middle-East, North America. The team has performed hundreds of displays with its 7 L39 Albatros jets, as well as bringing the thrill of aerobatics formation flying to thousands of passengers, being the only organization to offer this experience with multiple jets.

Apache Aviation has operated an aerobatic team since 1982 under Martini, Ecco/Adecco, and Breitling colours and has performed 3,000 safe displays in 39 countries.

For the 2020 season and beyond, Jacques Bothelin, Apache Aviation President, is setting up a sponsor research strategy using unique know-how, developed over 37 years of aerial demonstration. His team’s future will be hopefully ensured either through an exclusive sponsor or a pool of co-sponsors.

"The fighter jet is a flying machine of excellence, an unsurpassed communication vehicle to ensure unique visibility to a brand, whether at public events, via the Internet and social media or by all the private operations for which the team remains available to the sponsor. Aerobatics offers a fascinating show, it is the quintessence of mastery and style." recalls Jacques Bothelin.

Flexible, transgenerational and unconstrained by a sporting calendar, the aerobatic team is the communication tool offering the best return on investment and an unforgettable customer experience.
The future Apache Aviation partners will benefit from the 30 annual demonstrations in 10 Europe countries, complemented by tailor-made operations.


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PostPosted: Tue Jul 02, 2019 12:55 pm 
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I think they just decided they didn’t want to be exclusive partners, but would stilllike to share sponsorship as the costs are big big,


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PostPosted: Tue Jul 02, 2019 1:25 pm 
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It says "For the 2020 season and beyond, Jacques Bothelin, Apache Aviation President, is setting up a sponsor research strategy using unique know-how, developed over 37 years of aerial demonstration. His team’s future will be hopefully ensured either through an exclusive sponsor or a pool of co-sponsors.".

No mention of Breitling co-sponsorship. Even if it is true they won't be Breitling Jet Team anymore.

I don't know, it doesn't look good. Fingers crossed.

EDIT: There is a news on Breitling site, they are "open to staying on board as co-sponsor" so no gurantee there :

https://www.breitling.com/ch-en/press-l ... -breitling

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For 17 years, Apache Aviation has operated the Breitling Jet Team, the world’s first professional civil jet team, and its seven L39 ALBATROS Jets. Breitling’s long-standing contract with Apache Aviation will expire on the 31st of December 2019. Breitling has decided not to renew its sponsorship as sole and exclusive partner of Apache Aviation, but is open to staying on board as co-sponsor.

Today, Breitling is a global brand and as a consequence, the Swiss watchmaker aimsto activate its partnership with Apache Aviation not only in Europe but also in Asia and America, where there is a huge community of aviation aficionados who would love to see the Jet Team performing in their own skies or offering guests a unique flight experience. This continuation of internationalization and increased visibility, however, requires a substantial additional investment.

The arrangement would be patterned after global sports disciplines that benefit from the contributions of strong multiple sponsors, such as Formula 1 and sailing. Breitling and each partner organization would share the cost of the operation of the Jet Team.

The partnership between Breitling and Apache Aviation has led to the worldwide success and reputation of the Breitling Jet Team. New financial partners would ensure the continued visibility and viability of the team around the world.

Jacques Bothelin, CEO of Apache Aviation, and Breitling are hoping that the right sponsors will be found so that the Jet Team’s unique know-how, developed over the past 17 years, will continue to impress and enthuse people around the globe.


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PostPosted: Tue Jul 02, 2019 1:33 pm 
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Look at the Breitling release. Looks like badly coordinated corporate PR.


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PostPosted: Tue Jul 02, 2019 4:16 pm 
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I guess it is cheaper to support the cycling squad then it is the Jet Team!



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PostPosted: Sat Jul 06, 2019 9:20 am 
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I think, generally, the direction is moving away from the concept of "instruments for professionals", unless, of course, a chef needs a watch in the same way as a pilot (no offence to chefs, but you get my drift).

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PostPosted: Mon Jul 08, 2019 6:21 pm 
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I guess Breitling's new corporate overlords just want to protect their profit margins. It's a horrible move, but then again cost of running just once jet is insane, much less a squad of jets. My old man is a benefactor for an organization that maintains just a few Huey helicopters from the Vietnam era and the costs are bat-shit insane.


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PostPosted: Sun Jul 14, 2019 11:55 am 
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I have ZERO details to back this up but it feels as if paying the tab for all the actors and athletes for breitling squad this and that ate the tab of the jets. First they took the wings, then the chrono on the navitimer, now the jets...


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