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PostPosted: Tue Mar 06, 2018 1:10 pm 
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Somewhat surprising Kern pointed out that Breitling success in USA, 4th biggest luxury swiss watch seller, is diametrically opposed to their success in China:

USA, invented airplanes, has a nostalgia for flying, in China aviation is negative.

USA loves big bold watches, China doesn't, etc.

Interesting take and Kern mentions they have to cater to both markets even though they seem opposite.


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