The Breitling Watch Source Forums

Yes, you did read it correctly.
Popped into my local AD yesterday and he told me that Breitling UK have announced a price reduction of 10% from 1st March 2012.
He says that it is due to recovery of the pound vs. swiss franc and to adjust prices in line with other markets.
Might hold off a few days then before making another purchase then but then again, have to see what's new once Basel pieces are announced.

Breitling have done a number of country specific reductions in the last few years, it's basically intended to ensure that prices remain approximately consistent with major currency moves. Good news for our UK members!

It is good news. After all the increases recently, nice to see it going the other way for a change

Nothing to do with dwindling AD sales then.

Nick.

Oh you cynic!!!

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Breitling B-1 1999
Breitling Chrono Superocean 2004
Casio G Shock
Citizen Eco Drive AT4000-02E (for gardening)
Seiko 5 SNZG15J1
Hamilton X Wind LE

Remember that Breitling sells to ADs and ADs are contractually committed to buy a minimum number of pieces from Breitling - if sales are declining for ADs then Breitling themselves (who set the prices) are largely immune - at least in short term.

Anyone know if this price reduction will be on just the watches themselves or also on accessories as I'm just about to order a croc strap and deployant - worth waiting a few days ?.

Hmm maybe someone from one of our UK AD's will chime in. I wonder how that effects AD profit margins? Does Breitling give them credit back for the 10% difference on currently owned pieces, or is it just washed out with their future inventory take downs? Hope that made sense...it's early and I haven't had my coffee yet.

As far as I know it's the same as an increase - future purchases from the mothership only.

I think I might need to get my eyes tested. For a second there I thought you said UK prices were coming DOWN!
Oh no, please stop! That's a good one!
Oh no more, please no more! I don't think my sides can take it!


Wait a minute. It's TRUE???


But what.... how.... who? I can't handle it...... going light-headed..... can't.... stay..... uprigh.................

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Driver8

Site Moderator

WOW !!!

Wonder if this price reduction will come to us with the lady in the harbor ? And will other brands follow?

Cheers.

Enezdez

It's currency related so all that you need to do to get it is have the US$ gain 10+% against the Swiss Franc.

Ok spoke to my AD today he said this is only on watches and not on any accessories ( straps and deployments etc)
how true his is I don't know , anyways it's nice to hear at least some savings will be made for new watch buyers - makes a nice change

....and I don't see signs of that happening in the near future

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"It is just a matter of time!"

It has, in fact, happened. Comparing the lows from August 2011, the USD has risen 24% against the CHF vs the GBP's 22%. Whether that translates to a price reduction is up to Breitling, I guess, but the currency argument would support this. Hope this helps.