The Breitling Watch Source Forums

Hi guys

I'd love some opinions on this.

When Breitling announces their new/updated models in April at Basel and the other major shows, should the stocks be already in place to support the marketing blurb.

I get to see the Runway catalogue in early May and see the new models I'd like to add to my collection. But when I ask my AD when I can get one........errrrrrrrrrrrrrrrrrrrrrr

THIS is not good.

So, being patient I am now told it's 3/4 months before I even get to see one, let alone order the combo I want.

Some models seem to filter through, but it's a long way off being a professional launch from a company that boasts instruments for professionals.

IF I'd been able to see one of the 3 new/updated models I'd have bought one in May, and then, 'cos I'm that way inclined, would probably have folded and bought one of the others in the late summer.

So, I'd be happy if Breitling decided to give us all a limited Runway 2009, build stocks, and then in 2010 launch a Runway 2010 with amazing new watches and indeed updates BUT with stocks ready to ship, and sell. Don't let us wait around hoping for stocks and temptation to appear in our local AD.

For god's sake, I even put dow a deposit on a Rolex Sea Dweller Deepsea.......Lord forgive me, but I was bored waiting.

EVEN the chosen AD in the UK to represent Breitling at airshows in their hospitality tent, had a very limited new stock.....NO Skyland's even!!!!, NO Super Avengers, No new Airwolfs..........Am I missing something, but if I were in charge of the sales and marketing, I'd be furious that I was under representing the future of the brand.

Man, Breitling is growing, it is, but the thought behind it's actual sales is lacking, not in advertising, but in supplying the demand. My AD is 300% up in sales. Cannot get enough stock to sell. Oh he can get oodles of Chronomats, but they are not selling.

I ADORE this brand, but as an addict and consumer I feel there is a need to improve

Not Breitling bashing here, but I wonder if Am I the only one who feel this way?

Anyhow. I'm looking forward to one new watch this year, as opposed to two.

Simply because if I finally get to buy one in September.......Santa won't have time to order me a new one in time for Christmas.

Davey ( Breitling lover.)

Breitling are not a high volume manufacturer (thankfully). Their market is worldwide, so the total number of new product has to be shared throughout the worlds dealerships etc. Perhaps theres a dealership hierarchy whereby the most successful dealers by numbers sold get the first shot at stock...I doubt the UK ADs are that high up on this 'A' list.

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"Per Ardua Ad Lingi"

I do kind of agree with Damnfoolman, although to be honest I've not found supply to be too bad. My AD told me they wouldn't have any of the 2008 models in until Sept this year, but then lo and behold they actually started getting new models in May. That's not too bad at all IMHO.

As someone who spent a number of years waiting for a Rolex 50th Anniversary LV Submariner to rock up (and then being pretty non-plussed by it), I don't mind if I have to wait a couple of months for a Breitling. A little wait lends a bit of exclusivity to my mind, without entering into the ludicrous (and probably artificially maintained) waiting periods of say Rolex and Panerai.

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Driver8

Site Moderator

But I wonder if not the waiting time of the SA´s might be "artificial".
My AD joked about it starting to become like the Rolex Daytona thing.
When I ordered the SA I was no 38 "in line" according to my AD, now some 3 months later I am no 18... also, some AD´s seems to be able to bypass the system., how is that possible?
I am sooooo tired waiting for my watch to arrive.

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Blue Baton Super Avenger
Black Avenger Seawolf

Good discussion. I can sometimes feel the same way, that it takes a bit long for new models to arrive out to the shops. However, on existing models, I have never had a problem of waiting with my AD.

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Collection: http://s540.photobucket.com/albums/gg32 ... mview=grid

I think certain Breitling models do occasionally suffer from a genuine supply shortage. For example in the UK the black dial Steelfish was hard to come by last year. This year it's apparently the black dial SA (and the black dial World to a lesser degree). I think it's just that sometimes popularity of a certain piece outstrips supply, and as the Brielting website says it takes 10 months to make a Breitling watch!

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Driver8

Site Moderator

I'm not sure on this one.

In the automotive industry new cars are unveiled well before they are available in dealerships in order to generate demand for them with the public and drive higher sales volumes as soon as they do hit.

I suspect that Breitling is trying to achieve the same thing here, the difference being that they are in an industry when everyone is unveiling their watches at the same time, and if they aren't first to market then they may lose out to other manufacturers.

I can live with it - this year there was just nothing worth waiting for in my opinion. What I would prefer is the chronologs better synched up with the new model announcements. My chronolog is out of date only 3 - 4 months after I receive it and the runway isn't available yet (my AD only has one copy) 2 1/2 months after the launches.

That, Mr Roff, is a VERY good point! It is a bit pathetic having the Chronolog being out of date almost immediately.

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Driver8

Site Moderator

Damnfoolman!! No! No! No! You can't buy a Rolex, when you actually wanted a Breitling! No! No! No!

I know the wait is agonizing - and that is why help is at hand! The support group called breitlingsource.com! Talk to us! See pics of other B's! help others with their questions! Be part of someone's unadulterated JOY of getting their Breitling delivered!

I have been waiting for an SA for the last 1 month! Every day waiting kills me! How do I get through it? By visiting breitlingsource!

Alcoholics have AA - Breitling addicts have THIS!

Three Cheers to Site Admin!

I don't mind there's a waiting period between showing the new models at Basel and when they actually make the store. What I do mind is that I think, in some cases, that time is too long. And as said, it might make people turn to a different brand with a quicker supply chain.

And I totally agree with the Chronolog. It would be much better to release the Chronolog just before Basel, with the new models in it.

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Collection: http://s540.photobucket.com/albums/gg32 ... mview=grid

I always thought a short waiting spell created just a little buzz and interest. There will always be the very few that want to purchase immediately, but generally the wait increases overall sales.

Good thing comes to those who wait...I had to wait about 2-3 months for my watch...

LING ALL THE WAY FOR ME

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Breitling for Bentley Motors
Breitling Navitimer World
Breitling Super Avenger Black Steel LE 3000
Breitling for Bentley GMT Midnight Carbon Black Steel LE 1000
Hublot Big Bang Aero Bang Steel
"You gotta pay to play..."

There is a method behind the information and the watch supply. This community here is a group of watchcrazy professionals. You see a pic of a new watch, want to try it on, and when it fits, You buy it.

The "normal", average watchcustomer needs to see a picture at least half year, before he will even think about spending some k$. The buying decision process takes at least half a year from the first contact. So its quite normal for a watchcompany to give out infos as early as possible.

I can give You an example:
When the Omega AquaTerra was introduced we did a lot of advertising from september to november. Until Christmas, we sold only 10 watches, and I said, I will never ever advertise for a watch again.
The next half year, we sold about 80 of those watches. It just took the coustomer a lot of time to decide to buy a watch for 2k€

BG
Thomas

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http://www.ellert.at

That makes sense, Thomas.

I guess it also goes to show that on here we're........ NOT NORMAL!!

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Driver8

Site Moderator

Pffft!

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Collection: http://s540.photobucket.com/albums/gg32 ... mview=grid