I would go with paragraph spacing.

Rolex= Classy like Mercedes
Breitling= Mean & aggressive like BMW

Are they still popular or is it the beginning of the end for that model.

I thought I was finished with being graded on grammar when I graduated from law school and passed the bar 14 years ago! Oh well!! Care to contribute substantively??

It never hurts to try to make your posts as readable as possible. After all, by posting, you're asking others to take the time to read what you have to say. Evidently a few people are having trouble tracking with what you're saying or asking. That doesn't help you, or us.

That aside, are you asking if the Breitling brand overall is losing popularity, or just the SA? Personally, I've never been a fan of the SA. I find it to be the epitome of the gratuitously oversized watch. Not everybody agrees, of course; in fact, it's traditionally been a popular model. If it's falling out of favor, I don't know. Breitling is notorious for changing and discontinuing models with relative rapidity, so if you're particularly fond of one, it's a good idea to grab it before it goes by the way.

That's part of the problem a lot of us "old guard" fans are having with the brand at the moment: Breitling has virtually remade its entire lineup, with few models or designs that are older than two years. This wouldn't be so bad if the current lineup was good, but with a few exceptions, I believe most of what is currently offered isn't as good as what it replaced. Of course that's a subjective statement, but it's widely shared by a number of members here. Whether that sentiment is reflected in the market as a whole, again I don't know. I just know what I like.

Regarding the brand comparisons, each brand has carved out its own sense of style. However, both Rolex and Panerai seem confident in their styles, whereas Breitling seems to be rather confused and in search of an identity. Right now, I greatly prefer both Rolex's and Panerai's current lineup to that of Breitling. Ten years ago, I wouldn't have said that. Among your choices, I'd easily go with the Explorer II or the PAMs, although none of them are my personal top picks for a watch.

I just got rid of my Breitling BlackBird a few months ago - and note that I own a Panerai and a Rolex.

Admittedly, much of my decision to get rid of the Breitling had to do with my perception of Breitling. I think they've really cheapened the brand over the past couple of years with rubber bezels, bright colored dials, lame limited editions, many watches which now look like Frankenwatches made from the Breitling factory parts bin, and lousy customer service.

IMO, Rolex and Panerai have stayed very true to their roots and any changes have been gradual and calculated - where Breitling seems to be throwing crap against the wall waiting for something to stick.

Quite frankly, my Panerai and my Rolex both keep better time than the Breitling and they're just more solid watches IMO. The Rolex is more versatile if I'm wearing a t-shirt or a suit and the Panerai is just a very rugged watch that I don't have to worry about banging it around (my Omega as well). Where as I had to baby my BlackBird as it needed service twice within the first two years of owning it.

Rolex and Panerai will hold their value much better than a Breitling and most of their styles will be "classics" you can wear for years. Many Breitlings have become fashion pieces which will only have an appeal for a few years.

That's why I personally left Breitling.