So my question: When is it enough?

i wondered when do you all stop buying Breitlings?

So my question: When is it enough?

Regards raymond147.

For me, I don't think it's possible to say when it is enough. It's down to two simple things - a) do I like them, and b) can I afford them.

All the time there are Breitlings I like and can afford, then I'll buy them. If/when there comes a time when I either don't like any of them, or can't afford them, then I won't buy them - simple as that.

I may dislike 99% of what Breitling are currently making, but I think it's shortsighted in the extreme to say that I'll NEVER buy another Breitling, because next week, next month, next year there may be a complete change of direction (á la Zenith), and I may like loads of them.

EDIT : Roff beat me to the "Submit" button!

what i mean by "when is it enough" is if you would buy, for example. a Colt for $4000 and you can afford it but when is the price to high for it?
If the prices are getting higher and higher the marked would be smaller for people to buy the cheapest Breitling to start the collection and the addiction... dont you think?

it wouldn't entirely surprise me if Breitling were looking to match demand to supply.

If we look at it from a purely objective economic standpoint, the perfect situation for a company to be in is to have demand for it's product to be equal to it's ability to supply that product. If we assume that Breitlings are fairly price elastic (i.e. that the price impacts demand) then raising the price will reduce demand, and that may be Breitling's intention.

The reduced capacity considerably when the recession hit - output in 2009 more than halved from 2008, and we don't yet know whether Breitling has returned production capacity to 2008 levels. Additionally, we have to assume that capacity is reduced with an increased percentage of in house pieces as the production time / effort is likely longer than ebauche modification. Finally, we have to recognize that Breitling is reliant on a number of suppliers who may also have reduced capacity as a result of the economic downturn (unlike many companies, virtually all Breitling suppliers are Swiss).

I'm not saying that is what is going on - and in some markets currency is a huge factor, but it wouldn't entirely surprise me if Breitling were looking to match demand to supply. The added benefit for that is that they will increase profit per piece.

For me it's enough now; I'm at that point where the price doesn't justify the purchase, at least for the newer models and models with in-house movements. The second hand market is still very much open though.

I would also have to agree with you Tim. But it isn't just Breitling, other brands like Omega are taking their prices higher with and without in-house movements. And sure, they are beginning to run up to the JLC and the likes but their prices are already too high for me .

So the used market will probably become more attractive to me also.

With respect to Ray...'s OP, I think Breitling will lose some first time (and repeat) buyers that want to get into the luxury market at $2000-3000 (where the Colts and SOs were priced). Four to five thousand dollars may scare them off, we will see ?