The Breitling Watch Source Forums

Just curious of what the AD mark-up (list price) of Breitling watches is. I know there must be variables, but wondering what the average price an AD gets them for. Maybe.....30,40 or 50% under retail? Because the AD I got my first Breitling (an SA) from had no problem chopping off 21% without much haggle, so I figured he must of made something on it.....no?
A PM would be fine in noone wants to discuss this on an open forum.

TIA

In the US the AD pays around 60% of list. However, remember that the mark up has to cover all of the AD's overheads - rent, utilities, taxes, salaries, corporate functions, commission, etc, etc, etc on top of the discount.

I don't know when you purchased your SA, but dealer cost went up last year if I remember correctly as well.

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Justin
Please contact me via PM for the contact details for Govberg Jewelers
Govberg is an AD for over 50 fine Swiss and German watch brands.
Visit them on the web at http://www.govbergwatches.com or call 800-528-8463

Yeah, March / April from memory.

It was around mid-march, the AD had mentioned about the price increase.
After I posted I found some fairly recent threads on this subject, so sorry to re-hash old news and thanks for the replies.

retail price went up, and dealer discount went DOWN.

?

in 2010, instead of a retail price increase breitling decreased the discout they give the dealers, in 2011, they raised the list prices.

Got it.
So what do you think the US AD mark-up is, still 40%?

TIA

It hasn't changed in 2011 - when list price increases delaer cost increases in order to remain the same %. Dealer % increased (i.e. discount reduced) in 2010 as FEAR said.

Ok, thanks.
Do the caribbean AD's get them for the same?
My first introduction to Breitlings was on a cruise this past Feb and the AD's on the Islands didn't even want to talk, so I waited till I got home and was happy with what the local AD/Jeweler sold it to me for. Besides liking the fact of giving a local (not chain store) Jeweler my buisness, I felt safe with the purchase.

Caribbean has different distributors so potentially different pricing. You can generally do just as well, if not better in the US than in the Caribbean.