The Breitling Watch Source Forums :: View topic - Breitling gold pricing strategy

Well Breitling finally released a watch that got my heart pumping, the new TransOcean is a stunner! Especially the Rose Gold with a silver dial, wooo thats a gorgeous watch!!!

I have been wanting a gold dressier watch, but nothing strictly dressy either, the in house movement, great size, and the fact that the watch not only looks fantastic but is priced well sealed the deal, I put the word in with my AD and was waiting for a quote.

Now I know the steel version can be had in the 6-7K mark, so was hoping to get the rose in 10-11K, but would be willing to pay 12 at a stretch. Thats DOUBLE the price of the steel version, my AD comes back at me with 17k :shock:

Can any one shed some light on why the gold version is so priced out of proportion? I mean sure gold is on the rise but there is no way to justify that much of a price increase!!!

and this isnt breilting btw, look at every brand, a stainless rolex sub is 8k, 28k for a gold one in the same exact watch....its industry wide man

FEAR wrote:

and this isnt breilting btw, look at every brand, a stainless rolex sub is 8k, 28k for a gold one in the same exact watch....its industry wide man

I cant agree with that, yes gold is harder to work with and is far more valuable obviously, but the increase in price between these models is ridiculous IMO, especially when compared to the industry.

I have been looking for a rose gold watch with a little something extra the past two weeks, here is my list so far:

PanoMaticLunar XL in RG @ 16K

IWC Portuguese Automatic in RG at 14K

Jaeger Master Calendar in RG at 13.5K

Blancpain Villeret Moonphase Complete Calendar at 16.5K

Breguet Classique Manual Wind in RG @ 12.5K

Maybe my sense of value is off, but to think that Breitling is charging MORE than those elite powerhouses that have superior movements, functions, and finishing IS laughable and quite honestly a little insulting, I like Breitling, I like the watch, but im not a sucker. I would rather take any one of those competitors over the TransOcean in RG! I still think the tseel is awesome, and a good value. In fact I think I will pick up that Breguet AND the steel Transocean for the price of the RG version, dont see how you can defend that pricing strategy but hey its all a matter of perspective my friend :lol:

Endless wrote:

wow...

Some of you know that I'm a TO hater. Hated it from the moment it was first posted here.....but this RG version is beautiful!!! It's priced way out of line tho. $17k for a Breitling? No chance.

its actually 21, and they are selling like hotcakes at that too

FEAR wrote:

its actually 21, and they are selling like hotcakes at that too

I believe that some ADs (not you) are trying to create a sense of exclusivity and urgency by saying things like 'there is a waiting list for these things, they're selling like hotcakes, we can't keep them in the display, as soon as they come in they're sold before they hit the case.' I think these 'talk tracks' are a way to artifically increase demand (people want what they think they can't get) and a way to minimize discounting. Smart...but I'm not buying it.

I had some local ADs try that with me on the Navi B01's then a few weeks later there were 2 sitting in their display case...and a month later they're still there. I don't buy it for a minute that people are lining up to drop 21k on a RG Breitling TO.

No Breitling should be 21k. As mentioned earlier, there are far superior RG watches for much less than this piece.

Author:	Altair [ Thu Mar 10, 2011 11:20 am ]
Post subject:	Breitling gold pricing strategy
Well Breitling finally released a watch that got my heart pumping, the new TransOcean is a stunner! Especially the Rose Gold with a silver dial, wooo thats a gorgeous watch!!! I have been wanting a gold dressier watch, but nothing strictly dressy either, the in house movement, great size, and the fact that the watch not only looks fantastic but is priced well sealed the deal, I put the word in with my AD and was waiting for a quote. Now I know the steel version can be had in the 6-7K mark, so was hoping to get the rose in 10-11K, but would be willing to pay 12 at a stretch. Thats DOUBLE the price of the steel version, my AD comes back at me with 17k Can any one shed some light on why the gold version is so priced out of proportion? I mean sure gold is on the rise but there is no way to justify that much of a price increase!!!

Author:	FEAR [ Thu Mar 10, 2011 11:26 am ]
Post subject:	Re: Breitling gold pricing strategy
Altair wrote: Well Breitling finally released a watch that got my heart pumping, the new TransOcean is a stunner! Especially the Rose Gold with a silver dial, wooo thats a gorgeous watch!!! I have been wanting a gold dressier watch, but nothing strictly dressy either, the in house movement, great size, and the fact that the watch not only looks fantastic but is priced well sealed the deal, I put the word in with my AD and was waiting for a quote. Now I know the steel version can be had in the 6-7K mark, so was hoping to get the rose in 10-11K, but would be willing to pay 12 at a stretch. Thats DOUBLE the price of the steel version, my AD comes back at me with 17k Can any one shed some light on why the gold version is so priced out of proportion? I mean sure gold is on the rise but there is no way to justify that much of a price increase!!! i actually started laughing out loud when i saw the "hoping to get the rose in 10-11K" part. how much more does gold cost than stainless steel. start with that. you are also paying for a much smaller limited edition and exclusivity. i have 3 pre sold in rose gold, they are going to be VERY hard to get, and with the new list over 20k, 17 is awesome btw. i have them lined up to pay list or close to it. look at a 675 bentley, list is 8k on croc, 30k in gold! forget the extra 20k for a bracelet pushing to to almost 50k!

Author:	Roffensian [ Thu Mar 10, 2011 11:28 am ]
Post subject:	Re: Breitling gold pricing strategy
Gold is harder to work than steel which always adds to costs, but let's face it - they charge it beause they can!

Author:	FEAR [ Thu Mar 10, 2011 11:28 am ]
Post subject:	Re: Breitling gold pricing strategy
and this isnt breilting btw, look at every brand, a stainless rolex sub is 8k, 28k for a gold one in the same exact watch....its industry wide man

Author:	BroncoSport [ Thu Mar 10, 2011 11:37 am ]
Post subject:	Re: Breitling gold pricing strategy
.....reading post and crossing gold watch off the wish lists........

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Author:	Altair [ Thu Mar 10, 2011 11:53 am ]
Post subject:	Re: Breitling gold pricing strategy
FEAR wrote: and this isnt breilting btw, look at every brand, a stainless rolex sub is 8k, 28k for a gold one in the same exact watch....its industry wide man I cant agree with that, yes gold is harder to work with and is far more valuable obviously, but the increase in price between these models is ridiculous IMO, especially when compared to the industry. I have been looking for a rose gold watch with a little something extra the past two weeks, here is my list so far: PanoMaticLunar XL in RG @ 16K IWC Portuguese Automatic in RG at 14K Jaeger Master Calendar in RG at 13.5K Blancpain Villeret Moonphase Complete Calendar at 16.5K Breguet Classique Manual Wind in RG @ 12.5K Maybe my sense of value is off, but to think that Breitling is charging MORE than those elite powerhouses that have superior movements, functions, and finishing IS laughable and quite honestly a little insulting, I like Breitling, I like the watch, but im not a sucker. I would rather take any one of those competitors over the TransOcean in RG! I still think the tseel is awesome, and a good value. In fact I think I will pick up that Breguet AND the steel Transocean for the price of the RG version, dont see how you can defend that pricing strategy but hey its all a matter of perspective my friend

Author:	Endless [ Thu Mar 10, 2011 1:10 pm ]
Post subject:	Re: Breitling gold pricing strategy
wow...

Author:	FEAR [ Thu Mar 10, 2011 1:14 pm ]
Post subject:	Re: Breitling gold pricing strategy
Altair wrote: FEAR wrote: and this isnt breilting btw, look at every brand, a stainless rolex sub is 8k, 28k for a gold one in the same exact watch....its industry wide man I cant agree with that, yes gold is harder to work with and is far more valuable obviously, but the increase in price between these models is ridiculous IMO, especially when compared to the industry. I have been looking for a rose gold watch with a little something extra the past two weeks, here is my list so far: PanoMaticLunar XL in RG @ 16K IWC Portuguese Automatic in RG at 14K Jaeger Master Calendar in RG at 13.5K Blancpain Villeret Moonphase Complete Calendar at 16.5K Breguet Classique Manual Wind in RG @ 12.5K Maybe my sense of value is off, but to think that Breitling is charging MORE than those elite powerhouses that have superior movements, functions, and finishing IS laughable and quite honestly a little insulting, I like Breitling, I like the watch, but im not a sucker. I would rather take any one of those competitors over the TransOcean in RG! I still think the tseel is awesome, and a good value. In fact I think I will pick up that Breguet AND the steel Transocean for the price of the RG version, dont see how you can defend that pricing strategy but hey its all a matter of perspective my friend IM NOT DEFENDING IT, NOT AT ALL, but it is what it is. also take into account the sheer weight of gold in the breitlings compared to those. my gold bentley i could melt for thousands

Author:	mfserge [ Thu Mar 10, 2011 1:32 pm ]
Post subject:	Re: Breitling gold pricing strategy
Endless wrote: wow... Some of you know that I'm a TO hater. Hated it from the moment it was first posted here.....but this RG version is beautiful!!! It's priced way out of line tho. $17k for a Breitling? No chance.

Author:	FEAR [ Thu Mar 10, 2011 1:46 pm ]
Post subject:	Re: Breitling gold pricing strategy
mfserge wrote: Endless wrote: wow... Some of you know that I'm a TO hater. Hated it from the moment it was first posted here.....but this RG version is beautiful!!! It's priced way out of line tho. $17k for a Breitling? No chance. its actually 21, and they are selling like hotcakes at that too

Author:	mfserge [ Thu Mar 10, 2011 2:00 pm ]
Post subject:	Re: Breitling gold pricing strategy
FEAR wrote: its actually 21, and they are selling like hotcakes at that too I believe that some ADs (not you) are trying to create a sense of exclusivity and urgency by saying things like 'there is a waiting list for these things, they're selling like hotcakes, we can't keep them in the display, as soon as they come in they're sold before they hit the case.' I think these 'talk tracks' are a way to artifically increase demand (people want what they think they can't get) and a way to minimize discounting. Smart...but I'm not buying it. I had some local ADs try that with me on the Navi B01's then a few weeks later there were 2 sitting in their display case...and a month later they're still there. I don't buy it for a minute that people are lining up to drop 21k on a RG Breitling TO. No Breitling should be 21k. As mentioned earlier, there are far superior RG watches for much less than this piece.

Author:	FEAR [ Thu Mar 10, 2011 2:10 pm ]
Post subject:	Re: Breitling gold pricing strategy
mfserge wrote: FEAR wrote: its actually 21, and they are selling like hotcakes at that too I believe that some ADs (not you) are trying to create a sense of exclusivity and urgency by saying things like 'there is a waiting list for these things, they're selling like hotcakes, we can't keep them in the display, as soon as they come in they're sold before they hit the case.' I think these 'talk tracks' are a way to artifically increase demand (people want what they think they can't get) and a way to minimize discounting. Smart...but I'm not buying it. I had some local ADs try that with me on the Navi B01's then a few weeks later there were 2 sitting in their display case...and a month later they're still there. I don't buy it for a minute that people are lining up to drop 21k on a RG Breitling TO. No Breitling should be 21k. As mentioned earlier, there are far superior RG watches for much less than this piece. it all depends on the watch, when they make 2 or 3000 of them, if you wait you'll find em, but when there are 50 MAX coming to the us,its another story, they at 19,500 list, i just grabbed the price list, up from the original 18,xxx. and 200 world wide, so that means 40 or less for the us market.

Author:	Driver8 [ Thu Mar 10, 2011 2:16 pm ]
Post subject:	Re: Breitling gold pricing strategy
I agree with Sergio and Altair on this. $21K for a Breitling is A LOT, especially when we consider that it's only 43mm and has a sapphire display back..... so it has way less gold than in a gold Bentley for example. Maybe they're flying off the shelves in Beverly Hills or Bond St, but I guarantee they won't be flying anyway fast anywhere else for that kind of cash. That said, the gold TO is a beautiful looking thing, but I think the steel version is superb as well. Looking forward to seeing one in the shops near me so I can try it on.

Author:	dhalem [ Mon Mar 14, 2011 11:51 am ]
Post subject:	Re: Breitling gold pricing strategy
I gotta agree with Altair on this one. You can pick up a gold IWC Portuguese or Big Pilot for what they're asking on the gold TO, and IMO, those are much higher quality watches and movements. Also, gold takes a beating on the resale market, but I'd be very wary. Altair, if you want a sweet RG watch, grab a PAM 197 off the used market.

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Author:	B'ling [ Mon Mar 14, 2011 12:51 pm ]
Post subject:	Re: Breitling gold pricing strategy
This talk of discounts takes me back to last August when I was just wondering around a local shopping centre (what I believe you Colonial chaps call "the Mall") and there was a new Aerospace with co-pilot in an AD discounted to £2000. Stop here, just for a second, and think how much that was discounted. I had just bought, I think earlier that very afternoon, a Tag as a new "everyday" watch. My partner was away for the weekend and I pretty much know her reaction to 2 new watches in the case when she got home. Regretted it every day since!