The Breitling Watch Source Forums

....With all the "in-house movements" coming out by Breitling now and in the upcoming years, will virtually every model be replaced with these?

AND, doesn't that mean it will basically devalue all of our current watches?

Just day dreaming here during the remained of my day at work.

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Past: BlackBird, Navi World, SA, Rolex DJII, IWC Yacht Club
Present: CE, DSSD
Future: Changes daily

Good questions!
It will be fun to see others opinnions on these.
On that same note. Does anyone know has Panerai announced anything on their strategy likewise? alittle off topic, but just as comparison.

I'm surprised this hasn't happened sooner. There are so many lower quality timepieces that share the same movements with Breitling. It would be a great way for them to separate themselves from other companies using the same base movements.

~Brian

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Breitling Super Avenger
Fortis Flieger Chronograph
Rolex Submariner Date

By this time next year every Breitling will have an in house movement and the preowned market for non in-house movements will be destroyed....the pieces will be virtually worthless....sell NOWWWWW HURRRY!!!!!

Who knows...we can sit here and speculate but I don't think the non in-house pieces will be devalued at all...especially since the in-house models are very pricey. I think the less expensive ETA models will still be the first choice for a majority of 1st time owners which will keep the new and preowned markets afloat.

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"I don't own any watches, I just lease them"

This scares me.....

I kinda thought of this do to myself looking to purchase a Navi World in the upcoming months. Then I thought to myself...well i'll be a little upset if they come out with a in-house movement a month later!

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Past: BlackBird, Navi World, SA, Rolex DJII, IWC Yacht Club
Present: CE, DSSD
Future: Changes daily

This is JMO but i do believe that if Breitling were to make all pieces in house movements that the current lines would be significantly devalued. But this is not going to happen over night. You have to understand that they produced over 200k pieces last year and will most likely do the same if not more this year. That being said all those pieces are not sold off and are either sitting in display cases or at Breitling SA. I for one cant see Breitling destroying their current lines by selling these pieces off at a discount just because of the b01 movement. If anything the fact that they are making the b01 movement in things like the navitimer and Chronomat Evo Limited Editions only proves my theory. I think that there will be 2 sections of the market just like there is with Panerai. You will have the WIS who like the brand but yearn for the prestige of the in house movement and the common person that is drawn to the brand but is not interested in spending an additional 25%.

JMO

dammit serge! you beat me to it lol

even if they did come with an in house movement for this watch a month later, the question is would you be willing to pay the surcharge?? and if the answer is no then it should make no difference to you. Look at it this way...why did you purchase your current time piece?? im going to take a guess and say that its due to the style, am i right? the fact that it lacks an in house movement doesnt it make it any less visually appealing does it??

i might get some flack for saying this but F it im gonna say it. Would you marry a fat chick cuz she had a heart of gold?

edit - what i am trying to say is that if you love the style of the watch thats the most important thing.

Well, all those Navi Worlds and Blackbirds aren't going to be worth anything soon so I guess I'll wait and take them off your hands for a few pennies! I bet they will still work just fine.

As 'mserge' stated, with the higher price of the up-market in-house movements there will be plenty of people still wanting the less expensive ETA models. And who knows Breitling may come up with their own 'ETA designs' that they call in-house but won't add a significant price increase?

I won't be losing any sleep over it.

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Chrono Jetstream
Montbrilliant 1903
Aerospace E79362

I meen, of course I would!

i have to admit that when breitling first came out with the B01 i felt a little like how mrcheatle feels. I just bought my bentley motors and it dawned on me that i bought something that was now lacking a very importanct piece that "might" be added later. Key word being might. but then i started to think if my watch had a new in house movement the price tag on the motors would have been WAY MORE than i would be willing to spend (at that time, now the more i look the more my tolerance rate seems to go up). and i realized that the motors is still one sexy beast.

I would think that the perception of a far more exclusive and expensive brand would keep older or less expensive models desirable.

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-RJ

This line of thought appearently hasnt made it to the ranks of Panerai! Some of the older, non in house stuff, is worth a heck of a lot more than the new models! While I dont think that Breitling's non in house models will achieve the same crazyness, my gut feeling is that the used market will same pretty much the same. There wll always be a market for a Breitling that is thousands cheaper than the new models and except for the new LE's with the display back, you cant tell the difference.

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Breitling Steelfish(black)
Breitling Steelfish(silver)
Panerai PAM 312
Bell & Ross BR03-92 Phantom
Steinhart BreitlingSource LE #5/15

Well, I for one don't think that the "lower end" ETA movements will go away anytime soon. Breitling is making plenty of money on these models and it could destroy a share of the market that they currently occupy. I also think that while an in house movement would be nice, I don't see it as an absolute necessity for new owners, especially for 25% or more in markup.

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sco
Breitling Chrono Superocean
Omega Aqua Terra 8500
Rolex Submariner Date Ceramic

I agree 100%.

When it comes down to it....Breitling has branded themselves as a watch manufacturer that all guys can obtain. Their in-house offerings will obviously not be attainable for a large majority of the public, so I think maintaining and even progressing the non-in-house line up will be a must. Market share is too tough to grab ahold of just to give it away by canabalizing all ETA 'Lings.

I dont think that the value of current offerings will be affected much, if at all, but the general presence and reputation of Breilting will increase. To me...that is more important than whether my ETA based Ling goes up/down in value by a marginal amount.

All being said....Breitling is moving in the right direction and long-time fans and newcomers alike can all be proud to wear a B!