The Breitling Watch Source Forums

well put john great post!

New rule....no transocean talked allowed in my thread! Sheeesh I hate that thing almost as much as the pathetic psychedelic neon ravens.

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"I don't own any watches, I just lease them"

cmon serge forget about the code yellow and go for one of these tron bezeled beauties

Hahaha no chance!!

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"I don't own any watches, I just lease them"

Never has been according to people that I have asked who should know, but is still identified here as their best seller every few months on here. No way to know for sure as Breitling don't release sales figures on a model by model basis, but every time I ask I am told that it is still the regular Chronomat.

Having scanned this thread, I just wanted to interject a few points;

1. There really hasn't been a RETAIL price increase since 2009!!! It wasn't going to last forever. An average increase of 5%, give or take per year is more than acceptable. If you do the math, remember to compound annually.

2. Inflation... see above.

3. Breitling has been releasing it several models that have obviously taken some R&D. An across the board price increase is waranted. Think about it. That Transocean obviously isn't going to pay for itself R&D benefits the company as a whole, and if I have to pay for the development of a Navitimer in-house movement when I buy my Chronomat. I can only hope it'll support something I appreciate in the future.

3. Dealers, merchants of all kinds, have the right to price things at the cost of their replacement. To anyone in sales, it only makes sense. To get an in-stock item at a price reflective to dealer cost at the time of their inital purchase is simply gravy, icing on the cake to the buyer.

4. Cash is king.

I'm going to stop now. I could rant for a while, but I think I've gotten my point across. FYI, I was planning on buying a Chronomat for my wedding in October, but... that purchase may just need to get pushed up a few months.

Also, FYI, I heard Breitling USA is currently snowed out... Hope they get back in to process orders before the $$$ increase.

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Rolex 126600 Sea Dweller 43
Chronomat (Evo)
Avenger Seawolf Chrono
SuperOcean Steelfish

Omega Speedmaster Broad Arrow GMT

G-Shocks
GWF-D1000-1JF Frogman

Well, I'm not in sales, and it doesn't make sense to me. Perhaps you can explain in a way that does make sense, rather than simply telling me it makes sense and expecting me to accept it. Right now, I don't see the rationale.

I called my local AD this morning and they knew nothing about the price increase. Right now I'm just assuming they haven't been notified yet.

Is there a number for BUSA I can call to verify? If this really does happen soon I'm going to make a purchase within a week.

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viewtopic.php?f=4&t=2335
Breitling SuperOcean (coral)
Breitling Avenger
Corum Admiral's Cup
Rolex Sub

Go ahead and buy... Feb 1st...

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BC

I purchased my SA in the beginning of December. I'm glad I didn't wait, but the price increase wouldn't have stopped me from purchasing the watch and it won't prevent me from purchasing my next watch. The price increase will be a tough pill to swallow at first, but a year from now none of us will think twice about it.

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Super Avenger
Tudor Black Shield
Panerai 510
Rolex GMTII
Hublot Classic Fusion - Titanuim
Audemars Piguet Royal Oak Offshore 44

thanks roff, that is what i always thought, Breitling best seller was and still is the Chronomat.

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Breitling Antares B10047
Breitling Chronomat B13050
Breitling Chronomat A13050.1 - pilot bracelet
Breitling Chronomat Blackbird A13050.1 - serie spéciale
Breitling Avenger Seawolf E17370
Breitling Chronomat EVO A13356 - pilot bracelet

Without getting into a drawn out conversation about economic theory and possibly business ethics, I'll try... briefly.

Say a dealer (AD, of course) has ten (10) watches in stock, that he purchased in 2009. Then he gets hit with a price increase, say 50% (for conversation sake). A customer walks in and wants to buy a Navitimer. The customer sees it under glass and asks for a price. The merchant has a choice, if it's a know, good customer, and the merchant may do the customer a solid and say, "hey, I got it last year, at X, here's your chance to get it before my boss makes me sell it at the new price" This may make it easier for a dealer to rotate stock, free up some cash, make a customer happy, etc.

OR

And here's where the merchant has the right to do so, the merchant may say "You should have come in last week, we just had a price increase, I have to sell it for 1.5X" Why does this matter? Well, partially, because if he held his 2009 price on all ten watches, he'd only be able to restock five. And, believe it or not, simply having stock increases the selling power of a merchant. A dealer stocking forty pieces is much more likely to be a successful dealer than one whole only has a case of twenty. I hope you can agree on this point. If for no other reason, self interest. The dealer wants, nay has to, make money. And no, not for greedy or selfish reasons, but simply to stay in business.

Also, on NEW, READILY AVAILABLE tangible goods selling price is often representative of replacement cost to the seller, as an accounting principle. Sellers have to stay ahead financially to survive. Call it what you will, passing it on to the customer, sticking it to the little guy, whatever, it's the way of the world. Rest assured, the seller isn't happy about charging you more, because all they're going to do is buy a watch (at a higher cost than before) to replace the one you walked out with, tie up more equity in inventory, and then have to work harder to sell it.

Google economic theory and replacement cost for more info.

Again, sorry to rant so much, it's late, and I'm headed to bed.

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Rolex 126600 Sea Dweller 43
Chronomat (Evo)
Avenger Seawolf Chrono
SuperOcean Steelfish

Omega Speedmaster Broad Arrow GMT

G-Shocks
GWF-D1000-1JF Frogman

Haha sorry I'll get back on topic then!

Just as well I asked the price

Cheers

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Currently:
Avenger Skyland(Black)
Super Avenger(White)

Moved on:
Montbrillant Legende(Silver)
Panerai 312
SOHC 125th Ann. LE(Silver)
Navitimer World(Pearl)
Panerai 441

Just to add to that, in the case of Breitling ADs, buying less stock isn't necessarily an option. In order to maintain their AD status Breitling requires that they retain minimum inventory levels.

First off, I disagree with your use of the term "right to do so." That implies some kind of legal recognition of a vendor's unalienable entitlement or freedom to engage in a certain practice, which I don't think fits the context with which you're using the term. It's not a matter of whether a dealer has a "right" to engage in this practice or not; presuming the dealer is not legally barred, he can do it, plain and simple. That doesn't actually mean he has a right to do it. Semantic considerations aside, however, of course I accept dealers have to make money. It would be silly not to. What I don't understand is the rationale that somehow people in sales are justified in subsidizing future purchases by reaping a higher percentage profit on past purchases. Presumably, at some point a dealership had to front the cash just to get into the business, and it made its money back by selling the watches at a specific percentage over what it paid. It seems perfectly reasonable, then, that when it buys a new watch at a higher price, it marks that up by the same percentage, and makes its money back once it sells the watch. I don't see why selling 10 watches at the 2009 price would mean a dealership could only buy 5 watches at the 2011 price, if the increase was 50%. It just buys 10 at the new price, and makes its money on the back end, the same way it did at the outset. Evidently, doing this ass backwards makes sense in accounting terms, but then I'll confess I never understood accounting; much like law, it's an arcane practice with rules and logic that make sense only to those who practice it.