The Breitling Watch Source Forums

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Here's a little math. When I bought my Chronomat in August 2007, list price was $5100. The next year, it went up 15%, to $5840. Now, assuming arguendo it goes up another 15% this year (and there's no indication it will, but I'll run with your figure), that would bring the price to $6716. I submit that just because a person can afford a $5000 watch doesn't mean he can afford the same watch at $6700. And given the state of the economy, there is little indication that $6700 is any more affordable now that it was 3.5 years ago. If anything, it's less affordable. The last price increase came before the banking crash, real estate crash, or insane increases in gasoline prices. So, I'm sorry if my grumbling makes me look like a poor beggar who isn't fit to wear one of these watches. If I'm tarnishing the brand image too much, I'll understand if you want to stop wearing them. There's always a place for you in the Patek crowd.

Spoke to George last night and he mentioned 8-10% on SOME Models.

The main reason I called him was about the Navi World I ordered a month ago and he laughed and said I ordered it just in time! I was scared I would have had to pay an extra $500+ bucks when picking it up

But, apparently I'm in the clear and... "I got lucky"

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Past: BlackBird, Navi World, SA, Rolex DJII, IWC Yacht Club
Present: CE, DSSD
Future: Changes daily

That's just a ridiculous comment!! I'm sure you walked into your AD, threw a blank check down and said I'll take that blackbird, then that Pam 359, then that Omega. I don't need to ask about the price because I can afford it. Right???

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"I don't own any watches, I just lease them"

Don't think the Chronomat is going up 15% but I get your point. Don't forget, dealer margins have been squeezed, Breitling has reduced their discount off of retail on most models by around 5%. Now that they will be paying more for their pieces, with smaller margins, what will dealers do?? Reduces their willingness to discount IMO!

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"I don't own any watches, I just lease them"

Pretty much to the next but one above

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Al

“Quis custodiet ipsos custodes"

I don't either; I was just pointing out the folly of the logic that says nobody who can afford a watch at 'X' price should grumble at a 10-15% price increase every few years. That kind of a regular increase can put a watch in a whole different affordability bracket real quick.

Gentlemen, I think that we can discuss differences without making personal comments. Keep it appropriate please, I don't want to have to start editing comments.

I hear ya and I totally agree.

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"I don't own any watches, I just lease them"

I hear what you're saying Roff, but I submit some people might want to consider how their comments will be taken before they make them.

only the superavenger is going up that much, the others are less of an increase

Everyone is entitled to their opinion, and everyone is entitled to disagree with that opinion in a respectful manner.

I would respectfully like to know why Breitlings are not considered luxury timepieces.

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sco
Breitling Chrono Superocean
Omega Aqua Terra 8500
Rolex Submariner Date Ceramic

Perhaps you missed the part of the Declaration of Independence, where Jefferson talks about the unalienable rights to life, liberty, and the pursuit of a Mulliner Tourbillon.

I know they aren't Pateks or AP's, but anything over a couple grand is luxury to me. Hell, I consider TAG's to be luxury timpieces and I pretty much hate them.

As far as the price increase goes, that sucks, but not really surprising. It's not like it costs 10% more to make the damn watch, why the hell do I have to pay 10% more to buy it. I'll stick with pre-owned, Sharky what are you selling Sergio next?

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"Leave the gun, take the cannoli."

Because we are all entitled to mistakes ,and cash is king [/quote]
FEAR WROTE:: this doesnt help the ad, their cost goes up the same percent, they dont want the increase either, they didnt make any mistake.[/quote]

I understand you are in the business so please don't take what I say the wrong way. The Ad's price goes up ,and they must pass it along to the customer, but when you have increase like this it help's no one but the manufacturer, unless the Ad takes off a decent % they sit with the product ,and there money is tied up in the piece for some time The Ad has a couple options 1. sell it to a grey market dealer which Breitling frowns upon 2. sell it to a customer who is asking for a decent discount ,and will come back agin in the future because you are willing to deal. Some AD'S act like 10% off is killing them. When that is hardly the case. I wouldn't pay sticker price for a car ,and surely wont pay sticker for a watch. The Ad generally is a Jeweler ,and makes there money of a lot more things than just a timepiece, they are buying Grandma's gold for 25 to 30% of spot gold price ,and the over inflated diamond costs . There is absolutely nothing wrong with making a profit , but some Ad's are just full of Sh#t when it comes to pricing.

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One Watch At A Time.