The Breitling Watch Source Forums

Not that my opinion means much ... i believe breitling strategy is great - I am pretty certain after reading about Nitsch and his accomplishments you will talk/relay the story of this guy to a number of people and will always associate him with Breitling - the ad spend (bang for your buck) will be far more reaching than slapping a famous persons face onto a bunch of billboards next to a watch - whilst this does have its place in advertising and works to a degree - Your utility per $ ad spend will be greater for your target market having a story behind it ... once again no proof but in my humble opinion.
Breitling has been branded for "Proffessionals" - that inherently means something out of the ordinary. therefore merely being a famous face is not out of the ordinary enough to make "proffessionals" stand up and take notice - there has to be a story and something that no one/ very few have done. Every day every one is bombarded with famous or pretty faces advertising a range of products ... to be memorable you have to be different.

I would assume John Travolta is an ambassador because he is an absolute aviation nut who happens to be a famous actor - bonus. I would assume he isn't ambassador because he is an actor that has a passion for flying.

Another guy that could fit this profile is Lewis Pugh .... you prob havent heard of him http://www.lewispugh.com but once you know, you wont forget who he is

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The only function of economic forecasting is to make astrology look respectable.

I completely agree with your opinion there..... especially about relaying the story to others. I know I have!

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Driver8

Site Moderator

Many 'famous faces' advertise a lot of products which dilutes the marketing effectiveness IMO. I start to get turned off when this happens, feeling they are just chasing the money and not truely endorsing the product. I realize that's marketing and can get attention but it's not for me. I like the unique stories (accomplished professionals) such as Breitling has announced.

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Chrono Jetstream
Montbrilliant 1903
Aerospace E79362

I do have have to agree pretty much 100%. Perfect example is Tiger Woods riding around in a Buick.

We all know what he really likes to "ride" around "in".

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SA-Baton White Dial/ProII
Tissot Le Locle

I think it's stupid when celebrities endorse products just because they're celebrities. Tiger Woods endorsing golf balls makes sense. He's an expert in golf (understatement), so he should know about golf balls. That makes sense. It makes sense for Michael Jordan to advertise basketball shoes, Randy Couture to endorse sparring equipment, and Lance Amstrong to recommend a cycling accessory (so on and so on).

But Buick? Does Tiger Woods have an engineering background? The implication seems to be that I should drive a Buick like Tiger Woods, because he has some deep understanding of life (that I lack), not because he actually knows about the product. Apparently I'm the minority in this thinking, however, based on the amounts of money that companies pay to plaster actor's and singer's faces on billboards next to their products. Do I really give a shit that Lady Gaga uses a particular brand of spark plugs, or Shia LaBeouf likes to wipe his nose with a certain brand of tissues? Nope. But that's just me.

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