The Breitling Watch Source Forums

D8, that was so funny. I had tears in my eyes laughing my bollocks off
Even put a smile on Mrs. Wessa face and that takes a lot

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"It is just a matter of time!"

in the us not only did they have 2 price increases, but a dealer discount reduction, im curious what they had in GB and if they got any of the dealer discount back. what about all the stock the dealers had bought since the increases? there is more to this i cant wait to find out.

I paid a visit to my local AD (Fraser Hart) and they had a bunch of current models (not all granted) with reductions of between £1000 and £1300

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Avenger M1
Airwolf
Omega Planet Ocean 9300
Omega Dark SoTM
B50 Night Mission
Chronoliner
Chronomat 47mm GMT Ltd Ed
Bentley Supersports
SuperOcean OuterKnown
Chronomat 44 (Yellow Ltd Ed)

Found out too from my AD to this reduction also applys to accessories - needless to say my croc has been ordered :-0 lol

My local ADs reductions......

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Avenger M1
Airwolf
Omega Planet Ocean 9300
Omega Dark SoTM
B50 Night Mission
Chronoliner
Chronomat 47mm GMT Ltd Ed
Bentley Supersports
SuperOcean OuterKnown
Chronomat 44 (Yellow Ltd Ed)

Some nice saving there John, did you manage to come out empt handed ?

Yes, unfortunately

I may be heading out to Africa in the next few weeks, so got my eye on an Emergency, although the new 44mm Chronomat GMT may well tempt me if its in the ADs before the end of March

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Avenger M1
Airwolf
Omega Planet Ocean 9300
Omega Dark SoTM
B50 Night Mission
Chronoliner
Chronomat 47mm GMT Ltd Ed
Bentley Supersports
SuperOcean OuterKnown
Chronomat 44 (Yellow Ltd Ed)

Just read about this in another watch forum too. That's surely not a good move for existing Breitling owners compared to the luxury watch competition from the likes of Rolex who always have a regular price increase and also have recently started taking out dealerships to avoid discounting, keeping used watches collectible and values high for existing owners. Think time Breitling thinks along those lines and stops discounting.

Took a trip into Birmingham (UK) yesterday to look at the SA's and all 3 AD had full prices in the window. When i first asked if there was any chance of a price reduction the salesmen moved uncomfortably on their seats. I then went for the jugular and mentioned the 10% reduction as of the 1st March, they said they weren't aware but would honour it.

So they should ignore currency fluctuations and allow Breitling UK's market share to completely disappear as UK buyers buy from elsewhere in the EU????

This wasn't a Breitling driven decision, it was a global financial market driven decision, just the same as happened in Canada and Australia in recent years.

True Roff but guess they mispriced their watches in the first place to have to backtrack on prices due to currency valuations, how else does one explain that Rolex is actually on track for a price increase in 2012? No dicounting from them due to currency fluctuations in the UK for sure and that's good for retaining the value of existing customers watch investments. Think Breitling should think about that too, just my opinion but I do understand your point of view too.

It's got nothing to do with points of view.

Breitling prices watches to be approximately the same price in national markets in the same region. If one currency then moves significantly relative to another the price needs to be adjusted to keep that balance.

Nothing to do with mispricing, just the vagaries of the currency markets, and not really surprising that the GBP has outperformed the Euro relative to the Swiss Franc in recent months.