The Breitling Watch Source Forums

this wont help breitling uk at all, I mean there are only a few local AD's and every time if the last year I go in to look around they have the same watches, and some nice onces brushed BB, navi 01 etc. Even on the odd trip to newcastle and larger AD's its the same watches - so I cant see how a price increase will help anything

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Brietling SO SF - Blue Dial

Somehow this all makes sense to the folks at corporate. I can't claim to understand it. To me, putting out increasingly lackluster watches while asking for higher prices seems counterintuitive. But Breitling is still in business, so they must know something I don't. Either that, or the shit just hasn't hit the fan yet, and they're in for a rude awakening when it does. I guess we'll see.

I agree. One of the ADs that I have a good relationship with has had the same Breitling stock in their window for literally months now. I usually walk past once a week and at the very least I have a look in the window and apart from moving them around they are the same pieces. They've had a Chronomat 01 LE there since they were first released. They just don't seem to be selling any, and as a result they clearly aren't ordering some of the new models in. For example they've not bothered to get a single Transocean Chrono in. Nor have they bothered with the non-LE Navi 01, but then who would blame them if they can't shift the ones they have?

They also lost their rights to sell the Bentley models earlier this year due to lack of sales. And this is an old, prestigious and respected AD in the centre of a major UK city.

More price rises aren't going to do them any favours at all.

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Driver8

Site Moderator

Then, this has nothing to do with Breitling pricing. If there was something you liked at Breitling, you would have bought it, as you're willing to do with another brand in spite of the price increase. You've just admitted it.

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- This is Ghost Rider requesting a fly-by. - Negative Ghost Rider. The pattern is full.

Why not? I had the chance to replenish my stocks at a euro almost at par with the swissie when it was at 1.6 sometime ago. I thank the guys that gave that AA+ to the American economy for that. But I curse them for quite a few other aspects.

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- This is Ghost Rider requesting a fly-by. - Negative Ghost Rider. The pattern is full.

True...up to a point. With every price increase, I raise my standards. If I was willing to buy a watch at X price, that doesn't necessarily mean I'm willing to buy it at X times whatever percentage increase, irrespective of brand. With every increase, more watches fall off my list of potential buys. Breitling is just a more extreme example, given that they're increasing prices and putting out increasingly dreadful models (per my own tastes). Honestly, I'm not sure what my absolute dollar limit is for a watch, but there is a reason I still haven't bought a Submariner-C. I look at the opportunity cost of $8k, and I wonder if some hunk of steel on my wrist is really going to be worth it. The fact that when I first discovered it last year it could be had for $7.2k only adds insult to injury.

So do you think when it all changes with currency fluctuations we will see price reductions? I think not.

I don't think that the $ will ever recover as much against the Swiss Franc. It may go up a bit but forget the value it had before the August mini-crash.

Even though I agree with you that there should not be any price reductions, Breitling may "suggest" higher discounts (in which Breitling might participate a bit) to its retailers to compensate a little bit.

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- This is Ghost Rider requesting a fly-by. - Negative Ghost Rider. The pattern is full.

That's just taking money out of AD's pockets. Unless the price from Breitling to dealer is adjusted (and hence msrp) there will never be a sustained consumer price reduction. Breitling is (rightfully) squeezing dealer margins to try and reduce discounting, they aren't going to encourage larger discounts to manage pricing.

In terms of 'never' seeing previous levels again - less than 10 years ago The dollar was at more than 1.60 vs. the CHF - more than twice current value so who knows where it will be in 10 years time.

Actually, it was more than 1.82 in 1999, if I'm not mistaken. But that was the good ol' days.

Can the dollar go up to 1.60 again? Theoretically, of course it can. Realistically? I don't think that you'll find many to support that. Sure there will be ups and downs. But the tendency is more like losing its value. It has done so for the last 13 or 14 years.

http://fxtop.com/php/imggraph.php?C1=US ... 11&LARGE=1

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- This is Ghost Rider requesting a fly-by. - Negative Ghost Rider. The pattern is full.

does anyone know the new price for the seawolf?

Thanks..

For what part of the Universe, please?

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- This is Ghost Rider requesting a fly-by. - Negative Ghost Rider. The pattern is full.

oops sorry for that, i mean usa.

thanks..

Ladies and Gentlemen,

It may seem like little compensation but if you wish to beat the price increase Andrew Micheals have two fabulous deals on brand new discontinued models at fabulous prices.

The original Airwolf can be bought for £2400 and the original Skyracer can be bought for £2600.

These prices are comparable with the Colt range after 1st September. There's nothing wrong with the Colt range, of course, but which would you rather have?

For further information please contact Andrew Michaels jewellers and ask for Sam or Andrew.

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Forum Representative for Andrew Michaels Jewellers, UK

Please visit my Watch Blog at http://www.AndrewMichaels.co.uk

******Our new Pre-owned watch site www.amjwatches.co.uk is now live*****

They had to raise the prices again due to the the past 2 years lineups, in 2 years they have managed to make 3 or 4 nice pieces ,and the rest are cracker jack toys. Total crap!!!

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One Watch At A Time.