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PostPosted: Wed May 18, 2011 7:31 pm 
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King of Ling
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and that aint even close to enough to break even in that store, not by a mile

not that it matters, it is what it is, i dont think they care if it makes money


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PostPosted: Thu May 19, 2011 4:33 am 
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jnelson3097 wrote:
The boutique in New York City sells on average 2 to 3 watches a day at full retail and about half their business is tourists.



Are you saying that they ONLY sell 2-3 watches a day, or that OF the watches they sell that only 2-3 are at full retail?


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PostPosted: Thu May 19, 2011 4:39 am 
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john123 wrote:
jnelson3097 wrote:
The boutique in New York City sells on average 2 to 3 watches a day at full retail and about half their business is tourists.



Are you saying that they ONLY sell 2-3 watches a day, or that OF the watches they sell that only 2-3 are at full retail?


Is the boutique even allowed to discount?

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PostPosted: Thu May 19, 2011 4:43 am 
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mfserge wrote:
john123 wrote:
jnelson3097 wrote:
The boutique in New York City sells on average 2 to 3 watches a day at full retail and about half their business is tourists.



Are you saying that they ONLY sell 2-3 watches a day, or that OF the watches they sell that only 2-3 are at full retail?


Is the boutique even allowed to discount?



All boutique sales are at retail / list price.

Of course the boutique probably generates more than 2 or 3 sales a day because people go there to try on every option and then go to another AD to make the deal at a much better price.


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PostPosted: Thu May 19, 2011 4:58 am 
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Most boutiques are allowed up to 3% for cash payment.

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PostPosted: Thu May 19, 2011 5:05 am 
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mktbubble74 wrote:
Europe and the US are dead money for a long, long, long time. Probably the next time you see growth rates above 2-3% in either region, we no longer be calling them "Europe" and "U.S.".


I don't think western europe (where the money is) is seeing anything but growth these days, the "recession" seems US-centric.


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PostPosted: Thu May 19, 2011 5:10 am 
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mfserge wrote:
jnelson3097 wrote:
The boutique in New York City sells on average 2 to 3 watches a day at full retail and about half their business is tourists.


Is that info published somewhere?


A good friend who just spent 2 days training there told me this

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PostPosted: Thu May 19, 2011 8:27 am 
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and an employee i know told me 80 watches a month, so that makes sense. seems about right


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PostPosted: Thu May 19, 2011 9:08 am 
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You can also see 2 special boutique editions of the Superocean II on George's blog

http://breitlingreport.com/2011/05/19/b ... -personal/

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PostPosted: Fri May 20, 2011 1:53 am 
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80 watches a month in the first year is not bad for the boutique, I expected less than that. That brings sales figures to around 300.000 US$. When You consider, that they can work with a better markup, as they get the agent price and hardly have to give discounts, they will not stay in the negative figures for long. In 3 years, they will probably sell around 120 watches, which will probably be enough for breakeven.

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PostPosted: Fri May 20, 2011 3:11 am 
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Roffensian wrote:
Of course the boutique probably generates more than 2 or 3 sales a day because people go there to try on every option and then go to another AD to make the deal at a much better price.



Good point Roff.


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