The Breitling Watch Source Forums

What the ****..... **** that.

Rave over.

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Breanach78

A Few Breitlings.

I know that people won't want to hear this but.......

The distributors in the resto of the world are forcing this US increase. The continued and increasing weakness in the US dollar is making US pieces 'cheap' relative (note I said relative) to other markets so it gets increased to stay in line. Breitling has demonstrated that they will reverse these non annual increases if currencies move in the other direction.

I'm no fan of Breitling's pricing strategy, but the weakness of the US dollar (and by extension all of the economic factors contributing to that) is to blame this time.

Are we nearing the tipping point where these items are becoming too expensive? I'd never consider a Navi 01 now at close to 10k...and as much as I love the Subs, at $8k it's just tooooooo damn expensive now.

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"I don't own any watches, I just lease them"

I'd prefer to stay pissed off a bit longer, thank you.

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SHARKMAN

I think it makes sense to be pissed off. Even if it isn't Breitling's "fault" this time, the increase does not benefit American consumers. Just because the dollar is weakening doesn't mean we're earning more of them to compensate. Thus, the watches aren't "cheaper" for those of us in this market. I understand the concern of ADs in other markets, but as one who is directly and adversely affected by the increase, I still feel it's OK to be unhappy about it, regardless of whose decision it is.

I never said it was a benefit to American consumers, but it's the nature of the beast with an imported product. If the dollar continues to weaken (or stay at the current level for an extended period) you are going to see the same thing with things like European cars. It's the same thing that a lot of the rest of the world lives with every day - that doesn't make it right, but it's inevitable.

I actually suspect that Breitling doesn't want to make this change - they know that it will hit sales in the US, and damage a fragile recovery but the only way to ensure that global pricing remains consistent is to raise prices in the weak currency market or lower prices in every other (relatively) strong currency market, and we all know that's not going to happen.

I think I already tipped over . But then again, not too long ago a lot of "us" were clamoring for in house movements and the such. Well... we got them, and along with the currency issues - whammy! What's next? Could be the perfect storm of price increases.

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Chrono Jetstream
Montbrilliant 1903
Aerospace E79362

but, every swiss watch co is doing this.

is there really that big a difference between 5k, and 5250?

I'm glad that I didn't like the TO or Navi 01 now, there's nothing I want to buy. A $10k Navi does sound a bit ridiculous though, I'd rather have a 7 day.

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"Leave the gun, take the cannoli."

5% On top of + / - 10% a couple of months ago and in an economy that hasn't fully recovered. Plus, if the weak US$ continues it will happen again. All the watch companies are doing it because they are all dealing with the same economic reality.

One small increase isn't a huge deal, but when you keep raising prices (in a short period of time) by small %'s it compounds and gets pretty expensive quickly. In the past few months the Super Avenger has gone from $4500 to $4900 to $5200. It's the Super Pricey Avenger now.

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"I don't own any watches, I just lease them"

Bingo. You and snarky said it best. A 10k navi is damn near absurd. Great watch and all but that puts it in more rarified air. As nice as the Navi 01 is, I'm not sure that Breitling is ready to go toe to toe with the likes of JLC.

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“The only reason for time is so that everything doesn't happen at once.” - Albert Einstein

superavenger is finally getting priced where it should have been, its be too cheap for what it is for years, and remember in 2010 there was no price increase, it maybe a little much, but its kinda where it should have been.

im not saying its good, im against it, but i see why it has to happen.

with the current exchange rate, everytime breitling sends another watch to the us market, its like selling a $100 bill for $80. notice we dont get the same amount of limiteds we got before, we used to get 25% at least to the us, now its less than 10.

I suppose four years might be considered an eternity in this business, but I'm still blown away by the fact that when I bought my Evo less than four years ago, it retailed for $5100. Its current retail is $6300. Although it's now discontinued, the latest price increase will be applied to most or all existing stock at U.S. ADs. A 5% increase puts it up over $6600. That's an almost 30% increase in the last four years. I can't speak for anyone else, but I'm not earning 30% more than I did four years ago, nor do I find the Evo to be 30% nicer than I did four years ago. Those who talk about $250 not being that much of an increase might be missing the forest for the trees.

OK, you've now lost me completely. What on earth makes the SA worthy of a list price of $5,200?