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PostPosted: Mon Dec 08, 2008 8:25 am 
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peezie wrote:
All I'm asserting is that if the rabid discounting continues unabated, it removes a key reason to own a luxury brand--that is of course, the feeling that you have something special. Commoditizing (making up words here) something like this removes a key pull for a luxury brand. BMW isn't selling their stuff for 35% off. It isn't the discounting that's the problem; it's the size of it that's at issue.

That said, yay for those that got a great deal. Just be careful not to preach to others that it is expected.


I'm not sure how much of an issue that is for people (not saying that it isn't, just that I'm not sure). Personally the cost is immaterial to my enjoyment of a piece. If I decide that the price required is worth the way that a watch makes me feel then I'll buy it - I don't much mind if the brand itself is perceived as luxury or not - though I maybe in the minority.

I certainly understand the point from Breitling's standpoint, but they seem OK with it - while not necessarily encouraging it all they have to say is that they will take the AD status away from anyone offering more than x% and enforce it a couple of times and the problem goes away. Let's face it, Breitling is a brand that has increased sales quite dramatically in recent years so they can put their foot down with ADs if they choose to.


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PostPosted: Mon Dec 22, 2008 12:01 pm 
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surely this credit crunch is affecting bling as much as any other company.No company can just stick its head in the sand and refuse to discount at all costs.the fact is there is an ever decreasing pool of potential customers with spare cash at the moment,and its only going to get worse.If you have the cash ready to buy a watch and have the nerve i dont see why you vant push for 20% min discount.i am waiting til jan to buy mine cos the AD's will be really sweating by then i guess.just my opinion but def a buyers market now.


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