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Chronospace

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Posted: Wed May 07, 2008 4:16 am

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Can anyone tell me why, in the UK at least, watches in Breitling adverts almost always have the date set at the 25th? Apologies if this has been answered elsewhere but I can't find it!

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Alien

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Posted: Wed May 07, 2008 5:10 am

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Thats not an england specific thing. Its an optical feature: A date is either set to 12 or 25 (best readability for two digits) , the time is normally 10h10 (smiling watch) if You have a daydate, its always on sunday (positive day for most people).

That is the way, the wach industry has learned to photograp their watches.

BG
Thomas

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Chronospace

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Posted: Wed May 07, 2008 6:15 am

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Thanks Thomas - I was aware of the smiling hands setting but not the readability issue.

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CSH

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Posted: Wed May 07, 2008 7:41 am

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I didn't know that either, interesting.

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breitlingsource

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Posted: Wed May 07, 2008 8:42 am

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I did not know about the Sunday and 12/25 thing, though I did notice it looking at photos of watches. Interesting. Perhaps I should do that when posting photos for sale lol

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W7WWW

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Posted: Wed May 07, 2008 9:11 am

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Good to know....learned something here...TC

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doctor diesel

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Posted: Wed May 07, 2008 10:11 am

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nice one, knew about the time but the date/day ....all fits now! :thumbsup:

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alien13

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Posted: Thu May 08, 2008 2:02 am

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That is interesting indeed, but if 12 and 25 are the most readable, why not to think of other combinations using the same digits... i.e. 15 for example.

Brother in Name

can you elaborate more on that?

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alien13

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Posted: Thu May 08, 2008 3:30 am

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or why not use 21 or 52? (ooopppsss there is no such thing as the 52nd of the month ... i guess !!! :shock:

)

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aleister

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Posted: Thu May 08, 2008 4:36 am

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RJRJRJ

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Posted: Thu May 08, 2008 8:57 am

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alien13 wrote:

That is interesting indeed, but if 12 and 25 are the most readable, why not to think of other combinations using the same digits... i.e. 15 for example.

Brother in Name

can you elaborate more on that?

Maybe its not only for readability, bu also that the 25th rings a bell for most of the world as it subconsciously reminds us of christmas?

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Damian

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Posted: Thu May 08, 2008 2:30 pm

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There you go, you learn something new every day!

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